Lenny DiCristofano’s Chicago-based travel retail agency worldclassbrands (which partners with UK-based Martin Lovatt of Magnify Brands) will be showcasing several lines of best-selling wellness and beauty tech products from his multi-category portfolio at the Summit of the Americas.
Focusing on brands that are innovative, disruptive, on trend, sustainable and affordable, beauty and wellness has become one of worldclassbrands’ fastest growing categories, several of which it presented in Cannes last year as well.
Key among these is Beauty Pro, a UK brand that has sold treatment masks in salons since 2010, and launched at-home salon products that DiCristofano and Lovatt began showing in 2022.
With a multi-award winning product range that includes 100% plant-based serums, anti-aging and nourishing eye and face masks, body care and a range of beauty tech devices, the company checks all the boxes for innovation and sustainability.
Its plant based Daily Serums range is 100% vegan, water free and packaged in recyclable and reusable materials. In 2023, BeautyPro went a step further, and launched 100% Biodegradable Sheet Masks and Packaging.
Key products in the award-winning range include a biodegradable eye-warming mask that soothes tired eyes and a men’s range called Barber Pro. In 2023, Beauty Pro launched its 100% Biodegradable Sheet Masks and Packaging, a move the company sees as a huge step forward for its sustainability credentials. An ever growing selection of its products are now certified as vegan by the Vegan Society, as well.
“We’re always improving our existing ranges to ensure they encapsulate the very best formulas and are in line with our company ethos. This includes always working to make sure our packaging is kind to the planet and our ingredients are ethically sourced,” say co-founders Ibs Ansari and David Herdman on the company website.
Beauty Pro’s collection of hand-held, travel-friendly beauty tools include its LED Wand 5-in-1-anti-aging tool, a T-Bar Sonic Vibrating anti-aging devise, its Hydratest skin analysis device and its Photon LED Light Therapy Facial Mask.
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Wonderbalm
One of Beauty Pro’s hero products is its Wonderbalm, an all in one multi- purpose skin care balm that nourishes and conditions the skin. The multi-use balm can be used for a multitude of skin solutions, including skin moisturizer, natural first aid kit, hair mask for conditioning, lip balm, after shave balm, hand cream and cuticle moisturizer, makeup primer, makeup remover, eye cream, tattoo aftercare, hydrating skin mask, burns, cuts & scrapes.
The balm is 100% vegan, cruelty-free and made with all-natural ingredients, free from additives, preservatives and parabens. Deeply hydrating, its replenishing formulation is rich in vitamins and antioxidants, using Olive Oil, Shea Butter, Candelilla Wax, Orange Peel Oil and Vegetable Oil to moisturize, protect and promote natural glow.
See the full worldclassbrands portfolio at the Summit of the Americas at booth #601.
