Chocolaterie Guylian, which last year celebrated its 50th anniversary with the launch of Guylian Master’s Selection, a premium range of flavored mini chocolates in luxurious gift boxes, will further premiumize this year with the launch of the luxurious Guylian Golden Collection, a Travel Retail exclusive range.
Premiumization
“The launch of Guylian Master’s Selection in 2017 was a milestone in Chocolaterie Guylian’s journey to premiumize the Guylian brand.
“Over the next two years, the full Guylian product range will become even more premium as all products and packaging will be rejuvenated and gradually re-launched,” says Mieke Callebaut, Managing Director of Guylian.
Guylian Golden Collection will be released at TFWA in Cannes (Booth P13 Mediterranean Village).
Leading palm oil free Belgian Chocolates brand
Guylian has also announced its ambition to become the leading palm oil-free Belgian Chocolates brand. There has never been palm oil in Guylian Sea Shell and Sea
Horse Chocolates which are made from 100% pure cocoa butter and filled with Original Hazelnut Praliné and Dark Hazelnut Praliné.
Now, all Guylian Chocolates with Truffle fillings are also palm oil free. Palm oil has been replaced with sustainable shea butter and sunflower oil, resulting in smoother texture, better taste, with less saturated fat and sugar.
“Guylian has a strong heritage and position in Travel Retail. Our products are available in 75% of Travel Retail shops globally. More premium, indulgent, sustain-able and healthy Guylian Chocolates and a Travel Retail exclusive range will further create value,” says Sales Director Steven Candries.
