Haleybrooke to represent Snow Queen organic vodka in travel retail

Send to Oleh 2.pdfHaleybrooke International has signed an agreement with Ellustria Ltd. to represent Snow Queen Organic vodka in travel retail worldwide


Ellustria’s super-premium Snow Queen vodka is fully organic, based on organic wheat and is bottled in France. Snow Queen has won over 35 international awards and most recently the Spirits Business Gold award in the Global Luxury Masters.


Managing Director, Roman E. Park for Ellustria Ltd, said: “We are looking forward to working with Haleybrooke International and introducing Snow Queen to duty free. Snow Queen has undergone a substantial rebranding in the last year, where not only the bottle design but also the country of production has been changed. The time has now come to continue Snow Queen’s legacy into unexplored territory and to further make our products available for the duty free consumer.”


Patrick Nilson, President of Haleybrooke International stated: “We are excited about launching the new re-positioned Snow Queen Organic Vodka in the Travel Retail channel which is the perfect place for super premium products.”


Snow Queen Organic Vodka will be selling in duty free at US$39 for the 1 liter size.


For more information please contact Patrick Nilson p.nilson@haleybrooke.com, or Roger Thompson-r.thompson@haleybrooke.com , or visit http://www.ellustria.com