Cruise retailer Harding+ introduced a range of pre-loved handbags, accessories and jewelry within a dedicated accessories store onboard the new P&O Cruises Arvia in December.
The launch was a P&O Cruises at sea first, and focuses on products and strategies that support the circular economy and sustainable buying choices, says Harding.
The range features almost 40 different styles from some of the world’s most stylish brands, such as Gucci, Louis Vuitton, Chanel and Hermes, with “pre loved” prices ranging from £250-£6,000, which are between 30% and 70% less than the original as new price.
All the pre-loved items come with a 100% authenticity guarantee, with inspections from a team of highly skilled specialist buyers at Harding+ partners.
Harding cited ThredUp, the world’s largest online resale store, which reported in their tenth annual fashion resale report in 2022 that ‘secondhand’ fashion is likely to grow by 127% by 2026, from a market currently worth $119bn. This growth estimate is 3x the estimate for regular fashion and apparel growth in the same time period.
Following the P&O Cruises Arvia launch, Harding+ will expand the range of pre-loved luxury items and roll out the concept to ten additional ships in 2023, including onboard Carnival Cruise Line and Princess Cruise ships.
“Pre-loved is a sector that’s growing fast amongst discerning consumers where ‘more for less’ is of course a smart mantra, along-side the ongoing appeal of buying new, that won’t wane for luxury fans,” said Paul Cunningham, Global Director of Buying at Harding+.