InnoTRI opens in new Brazilian Cell Shop Duty Free on Brazilian border in Iguaçu

Miami-based specialist distribution company InnoTRI has partnered with Cell Shop Duty Free for the opening of the largest land-based free shop in Brazil this month.

Christoph Henkel, InnoTRI co-founder and manager, tells TMI the collaboration with the Brazilian land border operator for its new 2,000 sqm store located in the Catuaí Palladium Shopping Mall in the center of Foz de Iguaçu, Brazil was born at the end of last year at the Moodie Davitt Virtual Expo.

“As a result of our participation at the first digital convention (Moodie Davitt Virtual Expo) in October 2020, we were able to agree with Cell Shop Duty Free on the listing of several of our products we distribute in TR in their new location in Foz do Iguacu, Brazil –  the largest land-based free shop in the country. Amongst the listed brands are Cihuatan (Limited Editions Sahumerio, Nikte and Nahual as well as TR Exclusive Obsidiana and Xaman XO), Kimerud (Wild Grade Gin) and Big Cypress Distillery (Magic City Gin),” says Henkel.

“We are pending to incorporate additional items in the coming weeks such as the portfolio from Altia (Koskenkorva Vodka and Nordic Spirits Lab). The team from Cell Shop has been extremely professional to work with and we are happy to be part of this modern store that can keep up with most airport environments.”