Jaya Singh, Managing Director Mondelez World Travel Retail (WTR), European Export and New Business, one of travel retail’s most influential figures, will retire at the end of January 2025. Singh will be succeeded by Joost Rosmuller, who will take on the role of Managing Director WTR following Jaya’s retirement, and is appointed Vice President of Special Businesses, effective June 1, 2024.
In his fifteen years with Mondelēz International, Rosmuller – who is based in Zürich, Switzerland – has driven business growth in executive roles across several business units, most recently as the Vice President and Managing Director of Chipita. His strategic vision and commitment to excellence have greatly contributed to the success of Mondelēz International, making him a key figure in the company’s leadership team. Joost’s dedication to fostering collaboration, innovation, and sustainable growth underscores his role as a dynamic leader within the organization.
The company describes Rosmuller as “a customer and people-centric leader with a strong business acumen and a deep understanding of the value of partnership.”
Singh has spent more than 30 years at Mondelēz International in a number of global leadership positions spanning both domestic and travel retail markets. A fierce advocate for travel retail and the role of confectionery in the channel, Jaya has not only overseen a period of transformation for Mondelez WTR’s business since taking the helm in 2018, but also played a pivotal part in supporting the industry during and post-COVID, taking on the role of President of the Tax Free World Association (TFWA) during a critical period in 2021.
He has also held several other influential positions on a variety of industry trade associations, sitting on the board of the Asia Pacific Travel Retail Association (APTRA) from 2009 until 2018, as treasurer for six years and President between 2013 and 2017. He also served on the board of the Duty Free World Council from 2013 to 2017.
Singh said: “The decision to retire is not one I have taken lightly, after what has been an extremely enjoyable and rewarding career with Mondelez. It has been a privilege to work with so many talented partners and friends in the travel retail channel and within Mondelēz International. I am proud of the strong team we have built, and I know that they will continue to work tirelessly to grow the confectionery category and strengthen travel retail’s reputation with consumers. I am confident that under Joost’s leadership, Mondelez WTR will continue to thrive and embrace the responsibilities and opportunities that come with being a true leader in the travel retail industry.”
Rosmuller added: “I am deeply honored and excited about stepping into this new role. In the upcoming months, I will collaborate closely with Jaya to ensure a smooth and seamless transition and we will be traveling across all markets to personally meet with different teams for formal introductions. The business is in a strong position, with an excellent team in place and a fantastic pipeline of initiatives set to rollout. I am confident that we will continue to advance category growth with our partners and delight our shoppers and consumers as we drive penetration and conversion in this dynamic channel.”
