Netherlands-based distribution and supply chain company KingofReach.com by B&S has reported increased business in the Americas after attending last month’s IAADFS Summit of the Americas show as the company ramps up its focus on the global travel retail market.
KingofReach.com by B&S is a new digital brand and global platform, which the company calls an innovative single source supply solution for the global travel retail and duty free marketplace.
The company is investing in a greater presence in global travel retail conferences in 2024, kicking off with its presence at Summit of the Americas and a 20 sq m open-plan stand, designed to emphasize the company’s expertise as a single source supply solution across its global B2B channels – duty free and maritime – for its food & beverage brand partners.
The company featured spirits brands on its stand in Palm Beach including White Claw Vodka, Glendalough Whiskey and Gin and Bearface (as part of its partnership with Mark Anthony Brands International), as well as confectionery brands such as Mars Wrigley and Haribo.
KingofReach.com by B&S is ambitious about digitalizing the travel retail industry with its B2B digital route to market, by offering convenience and quality to both suppliers and customers.
The Summit of Americas conference provided the company with a good opportunity to update brand partners and distribution customers on the company’s new regional approach, which focuses on total supply chain solutions, local brand ambassadors and marketing solutions.
“Summit of Americas was a busy event where we highlighted our F&B supply chain platform’s truly global, yet locally focused approach, alongside brand partnerships such as Mark Anthony Brands International, Mars Wrigley, Haribo, and William Grant & Sons. It is a unique single-source proposition for our key customers across the duty free segment. This was a successful show, and we are pleased with the new and expanded business opportunities generated from the conversations at the event. Americas is a fast-growing market with many opportunities, the best is yet to come,” said Joris Broekmans, Global Sales Director of Duty Free & Travel Retail.
KingofReach.com by B&S will be at the TFWA Asia Pacific show in Singapore and will again partner with Mark Anthony Brands International to display key ‘liquid on lips’ spirits brands.
