Cincoro Tequila adds even more legends to ownership group

Cincoro Tequila, which already boasts an impressive group of owners including former NBA superstar Michael Jordan, has revealed the addition of Team Cincoro to its ownership group.

Team Cincoro is a line up of sports and business legends including 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, professional golf champions Dustin Johnson and Keegan Bradley, DraftKings Inc. co-founders Jason Robins, Matt Kalish and Paul Liberman among other prominent investors.

“Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness,” said Cincoro Tequila Co-Founder Michael Jordan. “And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.”

Michael Jordan with Serena Williams.

The full new ownership group also includes Founder & Managing Partner of RedBird Capital Partners,Gerry Cardinale, The Lerner Family (Lerner Enterprises and owners of the Washington Nationals), investing legend and Co-CEO and Managing Partner of Silver Lake, Egon Durban, Midas List Investor and FirstMark Co-Founder, Rick Heitzmann, B-IKONIC Co-Founders Damien O’Donohoe and Sir Paul Marshall, Co-Founder of Fenway Sports Group, Tom Werner, and Michael Strahan.

The company will integrate Team Cincoro into strategic brand activities including experiential activations, comprehensive media plans, high-profile appearances, and more.

To bring the Cincoro Team together with the five founders Jeanie Buss, Wes Edens, Emilia Fazzalari, Wyc Grousbeck, and Michael Jordan the company held its first annual owners’ meeting at Grove XXIII, Michael’s private golf course in Florida.

Cincoro Tequila will also launch a new 375 mL bottle offering with its award-winning Blanco, Reposado, and Añejo expressions.

Last month, Duty Free Global announced an agreement with Cincoro Tequila for global travel retail.