Lindt at São Paulo-Guarulhos
Lindt & Sprüngli is celebrating Easter with vibrant Easter Garden activations at São Paulo-Guarulhos and Paris Charles de Gaulle airports.
Central to the high-profile promotions (HPP) is a life-size bunny display adorned with the Lindt GOLD BUNNY, Lindt’s hero Easter product, surrounded by Easter baskets containing the LINDOR Present Egg 300g and the LINDOR Small Eggs Bag Milk in 180g or Assorted 180g. The festive baskets are nestled atop lush, carpeted grass amidst visuals of trees and bushes, evoking the ambiance of a blooming Easter garden. Visitors to the activation sites can also find Lindt’s popular travel retail exclusive LINDOR Tubes 400g and 175g, available in an array of flavor variations such as Milk, Dark Assorted and Assorted.
Peter Zehnder, Head of Lindt & Sprüngli Global Travel Retail commented: “Easter is a key gifting moment in the calendar in which consumers look forward to treating loved ones to novel and indulgent chocolate gifts. Each year around Easter we aim to offer shoppers exciting activations and products that cater to their gifting needs, delivering on the ‘Say it with chocolate’ pillar of our Category Vision. We hope that the activations in São Paulo and Paris encourage shoppers to celebrate Easter with pure indulgence.”
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Lindt & Sprüngli reported 20.1% organic growth for its Global Travel Retail business in the financial year 2023, returning almost to pre-COVID-19 levels. The robust growth in the reporting period was supported by strong performances in all regions, which benefitted from the return to high passenger numbers.
