Lisa Kauffman joins Starboard as new SVP, CMO

Starboard Cruise Services has appointed Lisa Kauffman as Senior Vice President, Chief Marketing Officer. In this role, she will lead the planning, development and execution of strategic initiatives for Starboard, supporting the delivery of guest experiences and brand innovation tailored to each of Starboard’s cruise line partners.

Kauffman, who has more than 20 years’ experience with global brands such as Perry Ellis International, Celebrity Cruises, Macy’s Florida and The Walt Disney Company, joins Starboard’s Executive Team and Operating Committee. She reports to Lisa Bauer, Starboard President and CEO.

“Lisa’s unique combination of extensive retail and cruise experience will be a tremendous asset to Star-board’s continued growth,” said Bauer.

“We have an incredible opportunity to deliver compelling retail storytelling that delights our guests on their memorable vacation experiences,” said Kauffman. “I look forward to working with this passionate and creative team who are true leaders in cruise retail.”