Starboard Cruise Services has appointed Stacy Shaw as Vice President Luxury Division and Retail Experience Development to head up its newly formed Luxury Division.
Shaw joins Starboard from Virgin Voyages where she led the sales organization and business development. Prior to that, she spent 11 years at Royal Caribbean Cruises Ltd. in a variety of leader-ship roles and got her start at Renaissance Cruises where she oversaw sales and operations of all onboard revenue centers, including a retail partnership with Starboard.
In her new role, Shaw will have direct oversight of Starboard’s portfolio of luxury cruise line brands, will lead new business development efforts within the cruise sector and will identify partners in land based luxury travel that are seeking highly curated retail experiences.
The division will also support all of Starboard’s dedicated cruise line account brand teams by developing unique upscale retail experiences based on specific customer profiles. This will create differentiated offerings relevant for each brand and its guests.
Starboard President and CEO Lisa Bauer, comments, “As part of LVMH, Starboard is uniquely positioned to provide the exclusive collaborations and experiences that luxury partners expect. The new division is a natural expansion that builds on the core competencies we are already renowned for in the luxury sector.
“We look forward to joining the expertise of our many luxury retail partners and our own internal merchandising team with Stacy’s experience within the cruise industry’s most innovative and disruptive brands. She has a proven track record of delivering customer and partner satisfaction, as well as financial results,” says Bauer.