Lyre’s Spirit Co. has announced the launch of a select range of non-alcoholic beverages in three key premium DFS stores in U.S. airports.
DFS is the first duty free retailer in America to launch the Lyre’s range, in time for the holiday travel period and Dry January. Lyre’s will be available in JFK Terminal 4, SFO Terminals A & G Main Stores, and TBIT Los Angeles.
Lyre’s, the world’s most awarded, #1 trending and #1 best-selling non-alcoholic drinks company, sees America as key to the growing non-alcoholic beverage trend. Recent IWSR statistics show that the no- and low-alcohol category surpassed $11 billion in value in 2022 across key global markets. IWSR predicts that no- and low-alcohol consumption will increase by a third by 2026. Compared to five years ago, 25% of Americans are drinking less alcohol, citing the desire for a healthier lifestyle as the top driver.
A select range of Lyre’s non-alcoholic spirits, including Lyre’s gin-style alternative Dry London Spirit, its bourbon-style drink American Malt, its bitter orange aperitif style spirit Italian Spritz, and its Italian-style sparkling alternative Classico Grande, will now be available at the three key U.S. airports.
“We are delighted to partner with DFS and introduce Lyre’s non-alcoholic spirits to travelers in these three key strategic airport locations,” said Conor Hardy, Lyre’s Global Chief Revenue Officer. “This partnership reflects the growing demand for non-alcoholic beverages and our shared commitment to providing travelers with exceptional choices. We believe that our premium and globally most awarded non-alcoholic spirits will appeal to travelers looking for sophisticated and enjoyable alternatives to traditional alcoholic drinks”
Daniel Licari, Senior Director, Merchandising, Spirits Wine Tobacco Food and Gifts at DFS commented, “We are delighted to introduce Lyre’s non-alcoholic range to our discerning customers in America. This partnership aligns perfectly with our commitment to offering a broader range of high-quality adult beverage options, catering to the evolving preferences of travelers.”
