Montblanc boutique allows Celebrity Apex guests to explore fine watchmaking, creative lettering and more

The Celebrity Shops onboard the new Celebrity Apex, which launched in June from Starboard Cruise Services, cover more than 7,000 square feet of space and encourage guests to Find Your Apex amid a wide selection of experiential retail. The Apex introduces the first Montblanc lifestyle boutique, spotlighting the brand’s rich tradition and craftsmanship by offering a selection of world-class accessories. The boutique is also set to host retail immersive activations that incorporate creativity, sensorial writing, customization and personalization, in the magnificent setting shown below.