Harding launches first BVLGARI pop-up concept at sea onboard Virgin Voyages’ Scarlet Lady

As part of its innovation with Virgin Voyages, Harding is partnering with BVLGARI to bring the Italian allure and craftsmanship of the brand to a concept pop-up store onboard Scarlet Lady.

The pop-up concept store will feature all the iconic collections of the brand, including B.Zero1, Bvlgari Bvlgari, Serpenti, Divas’ Dream and Octo.

The BVLGARI pop-up is described as a “transversal space” allowing Scarlet Lady Sailors to explore its creations in jewelry, watches and accessories. The Scarlet Lady will offer an exclusive selection of the Maison’s assortment on every voyage.

For the first pop-up concept store at sea, BVLGARI chose a joyful, thematic showroom that plays on the maritime world as it preserves the glamour of the Maison.

“Virgin Voyages was built on the notion of turning the ordinary into the extraordinary and that extends to every touchpoint of the Sailor experience including our onboard retail offerings,” said Sally Barfod, Senior Director of Virgin Voyages’ Hotel Partnership Management. “BVLGARI is an iconic brand whose glamour and elegance perfectly pairs with Scarlet Lady’s undeniable allure, offering Sailors a high-end retail experience while exploring the world.”