Nestlé ITR relaunches premium SWISS chocolate range exclusively in travel retail

Following a 12-month program of brand redevelopment, Nestlé International Travel Retail (NITR) has successfully relaunched its Nestlé SWISS range. The premium Nestlé SWISS chocolate is a travel retail exclusive.

The new visual identity of Nestlé SWISS is inspired by the natural and rugged landscapes of Switzerland, says the company, explaining that it is a contemporary take on Swiss chocolate, contrasting raw and natural materials with considered Swiss design. The new design blends a cool granite canvas with warm vibrant accents of color.

2000x2000px_RGB_side_DARK-smallThe bars are made using only Swiss milk and selected natural ingredients, including cocoa that is 100% sustainably sourced from the Nestlé Cocoa Plan. The bars are “conched” for 24 hours in the Nestlé factory at the foot of the Fribourg Alps.

Nestlé says that the re-launch of Nestlé SWISS taps into the brand’s commitment to provide exclusive confectionery innovations to Millennial travelers seeking discovery and adventure. In addition to improving in-store experience through its eye-catching merchandising, the relaunch has expanded NITR’s offering via unique and exclusive innovations from Nestlé’s Broc Factory in Switzerland.

The Nestlé SWISS portfolio includes tablets and chocolate chunks for gifting, sharing and self-treat. The 300g tablets are available in 6 varieties, including Dark Chocolate, Milk Chocolate, White Chocolate, Milk Chocolate with Fruit & Nuts, Milk Chocolate with Hazelnuts and Milk Chocolate with Almonds & Honey.

Swiss Milk Chocolate Flip Box 100g NES000130-smallFor sharing, Nestlé SWISS offers Chocolate Chunks sharing bag (470g), and 3 new mini boxes of 10 chunks available in dark, milk and milk hazelnut (94-96g). The assorted chunk tower comes with a mix of 38 chocolate chunks with 3 different flavors: milk, milk hazelnut and dark (360g).

Stewart Dryburgh, General Manager, Nestlé International Travel Retail comments:

We are delighted that the relaunch of NESTLÉ SWISS has been so well received, firstly by our customers and then in turn by our millennial consumers. We are confident that NESTLÉ SWISS will continue to drive category growth by adding real value to the tablets and informal gifting segments. At NITR the whole team is dedicated to providing not only the best quality chocolate, but also delivering a unique range of brand experiences. NESTLÉ SWISS really delivers on both counts.”