Pernod Ricard Global Travel Retail revealed the glamourous new limited edition joining Royal Salute’s iconic Polo Collection; the Royal Salute 21 Year Old Miami Polo Edition, which launched in limited quantities in global travel retail on April 11 and was celebrated at an invitation-only special event with a strong polo connection in exclusive Palm Beach, Florida.
Royal Salute’s link to polo dates back over 15 years. The newest polo-inspired expression comes endorsed by celebrated polo player and Royal Salute World Polo Ambassador Malcolm Borwick.
The Royal Salute 21 Year Old Miami Polo Edition is the sixth edition in the Polo Collection and continues the Scotch whisky’s ethos of entering new kingdoms by capturing the culture of emblematic polo locations around the world. Celebrating its famed polo clubs and vibrant scene, Miami is a modern-day polo destination and takes the spotlight as the inspiration behind this new blend.
The launch initiates a 360 degree marketing campaign on a global scale, immersing travelers in the Royal Salute Miami universe with numerous high profile activations in major international hub airports – including London Heathrow, Singapore Changi, Dubai International, Taipei and Sao Paulo. It will also be celebrated with a “dazzling” experiential pop- up at Miami International Airport, in partnership with Duty Free Americas (DFA) from May.
Pernod Ricard says that the campaign will be leveraging its extensive international footprint in travel retail, and its ability to connect with impact with travelers across all touchpoints while crucially maximizing synergies with domestic markets.
Expertly crafted by Royal Salute’s Master Blender Sandy Hyslop to embrace the essence of Miami’s sun-kissed energy, the new expression presents a first in Royal Salute’s blending history, with a bespoke whisky finished in a blend of classic first-fill bourbon and first-fill rye casks. The result of this all-American oak cask finish is superbly smooth with vanilla and coconut flavor notes resonant of Miami’s golden beaches, and a subtly spiced finish that captures warm city sunsets.
Commenting on the latest release, Sandy Hyslop said:
“Miami is such a dynamic city, so we wanted to craft a blend that would echo this with an exciting new dimension. Selecting the finest first-fill bourbon and rye casks to finish the special formulation of whiskies aged for a minimum of 21 years allowed us to impart some incredible flavors and emphasize the sweet and spicy notes of the final blend, perfectly nodding to Miami’s vibrant scene.”
Capturing the playful allure of the city, the 21 Year Old Miami Polo Edition is presented in a striking pink flagon, itself housed in a stunning presentation box adorned with an illustrative design depicting glamorous post-polo match gatherings, set against Miami’s infamous art-deco architecture.
Liya Zhang, VP Marketing for Pernod Ricard Global Travel Retail, comments: “We relish this opportunity to introduce travelers to an exquisite new facet of the multi-dimensional Royal Salute brand.
“The masters of exceptionally aged whisky have successfully created a must-have innovation for all whisky lovers, which we are eager to activate on a global scale. We will fully engage travelers across all touchpoints – pre-trip, during and post-trip – through our omni-channel approach and our retail execution. We can’t wait to bring a taste of Miami to all travelers.”
Royal Salute 21 Year Old Miami Polo Edition launches in Palm Beach
The Royal Salute 21 Year Old Miami Polo Edition was officially unveiled in Palm Beach through a two-day event, including a polo match at Grand Champions Polo Club in Wellington. Malcolm Borwick took to the field in front of a crowd of over 300 guests for the ‘Royal Salute Polo Challenge in Support of Sentebale.’
The event champions the charity’s work supporting vulnerable people and their communities to address issues of health, wealth inequality and climate resilience in Lesotho and Botswana. Royal Salute has been a long-term supporter of the charity which was cofounded in 2006 by Prince Harry, The Duke of Sussex and the Prince Seeiso of Lesotho.
