Puig integrates Jean Paul Gaultier fragrances into its brand portfolio

JPG_PACKSHOT CAN & BOTTLE_ LE MALE_EDT_125ml_CMYK_HDBarcelona-based fashion and fragrance house Puig started 2016 by integrating the award-winning ,Jean Paul Gaultier fragrances into its portfolio of owned brands.

Puig has been working closely with the Jean Paul Gaultier brand for the past four years, since becoming a majority shareholder of the fashion house in 2011.

The integration follows upon the termination of the license held by the Shiseido Company and managed by Beauté Prestige International since 1993.

Jean Paul Gaultier fragrances, including Classique and Le Mâle, are distributed in more than 110 countries worldwide and rank among the top sellers in most of the markets where they are sold.

With this integration Puig now controls the fashion and fragrance businesses of four owned houses– Carolina Herrera, Nina Ricci, Paco Rabanne and Jean Paul Gaultier.

Puig intends to reboot the Jean Paul Gaultier brand in view of gaining market share and enhancing the label’s international profile, which the company says will enable Puig to achieve its growth objectives.

“Jean Paul Gaultier brings a brand that has a very strong personality derived from the founder, the man behind this name,” Marc Puig, chairman and chief executive officer of Puig, told WWD.

José Manuel Albesa, Puig chief brand officer, will oversee the Gaultier fragrance business, says WWD; the portfolio which will continue to focus on the Classique collection for women and Le Mâle for men, which were launched in 1993 and 1995, respectively.

In addition to the four owned Fashion houses, Puig owns fragrance brands Penhaligon’s and L’Artisan Parfumeur, and licenses such as Prada, Valentino and Comme des Garçons, as well as some celebrity fragrances.