Shiseido Travel Retail’s Virtual Travel Retail Expo 2020 Suite highlights versatility of the digital concept

Shiseido Travel Retail’s Platinum Suite at the Virtual Travel Retail (TR) Expo 2020, themed The TR New Retail by Shiseido, invited key stakeholders and industry partners on a journey that envisioned the ‘New Retail’ concept in travel retail. Visitors were guided through tailor-made pathways showcasing the company’s key business strategies, marketing plans and consumer insights […]

Luxury concepts propel Shiseido Group to outperform the markets in the Americas

  Beauty company Shiseido, which counts several high-end luxury brands within its fragrance and cosmetics portfolio, reports results that are well above market trends, particularly in the travel retail Americas channel. The Miami-based division of the giant Japanese company, which recently moved into its stunning new office space in the heart of Miami’s Brickell Avenue, […]

The Future of Beauty: Shiseido Travel Retail bolstered by Group’s new Global Innovation Centre

Shiseido Group opened its new research hub – the Shiseido Global Innovation Centre – in April, in the Minato Mirai 21 area in Yokohama, Japan. GIC, (also referred to as ‘S/PARK’) is expected to further strengthen Shiseido Travel Retail’s pioneering skincare and cosmetic innovations. With the centre’s expert researchers and state-of-the art facilities and equipment, […]

Shiseido launches first U.S. airport retail activation, LAX/TBIT showcase created by Bloom Miami

The interactive installation debuted new lipstick formula, Rouge Rouge Shiseido has installed its first U.S. airport activation, a state-of-the-art showcase featuring Shiseido’s newest lipstick formula, Rouge Rouge, at the Los Angeles International Airport’s Tom Bradley International Terminal (TBIT). The activation – which centers around the color red – was created and installed by retail focused […]

L’Oréal, Shiseido named among the world’s most ethical companies

The Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, this week revealed its honorees for the title of  2016 World’s Most Ethical Company. This year, 131 companies, spanning 21 countries and five continents and representing over 45 industries, made the list, including France’s L’Oréal, a seven time winner. […]

Shiseido opens first travel retail boutique in the Americas with Duty Free Partners

Shiseido opened its first standalone boutique in the travel retail channel in the Americas in Guadalajara International Airport in February. The 38sqm boutique was opened in partnership with Miami-based Duty Free Partners, and is only the second Shiseido travel retail boutique store worldwide, and the first ever in an airport. (The other Shiseido travel retail […]