Rise Brand Partners, a boutique multi-channel and multi-category curator of luxury brands, has entered a distribution agreement with Blackened Whiskey, a collaboration by Metallica and Master Distiller & Blender Rob Dietrich.
Rise Brand Partners will distribute Blackened for travel retail in the Americas, Europe, the Caribbean, and select Latin American Countries.
The makers of Blackened Whiskey sonically-enhance their whiskeys to extract more flavor from the finishing casks.
The scientific process was co-developed by the engineers at Meyer Sound, a global leader in sound technology. Dubbed Black Noise, this sonic-enhancement process produces low hertz sound waves causing the whiskey to reverberate at a fast rate, interacting with the oak staves of the barrel, measurably releasing wood compounds and flavors like toasted coconut, vanilla, butterscotch, and caramel.
“We are thrilled to partner with Blackened American Whiskey which immediately struck us as a perfect fit for traveling consumers. The brand has gained phenomenal traction with American consumers since it launched in 2018 thanks to its award-winning releases and unique storytelling. We look forward to contributing to Blackened’s continued global success,” reports Romain Ritter, co-founder of Rise Brand Partners.
“Whiskey and Metallica fans outside of the U.S. have had limited opportunities to purchase Blackened since it launched five years ago and have been trying to get their hands on a bottle since then,” says Tim Chiofalo, Blackened’s U.S. & Export Manager.
“We are very excited to be working with Rise Brand Partners to bring Blackened to more countries and fans of both band and the brand. This collaboration marks a significant milestone for us as we introduce our distinctive offerings to new audiences around the world, which will allow even more fans and customers to create memorable experiences and share our passion for exceptional spirits.”
