Spanish fragrance company PyD reports a significant milestone in the duty free and travel retail channel with a major collaboration with Avolta in Mexico for its TOUS Perfumes and HALLOWEEN Perfumes.
Since June, both brands have been available across 23 retail locations at some of Mexico’s major airports, including both terminals at Mexico City International Airport, as well as Monterrey and Guadalajara airports, among other locations.
The rollout has a prominent presence at Cancún International Airport, where the brands are showcased through two custom displays. These spaces have been designed to strengthen the brand’s visual identity, encourage travelers to discover their fragrance universes and deliver a distinctive brand experience at the point of sale.
“Our collaboration with Avolta in Mexico represents a major milestone for PyD and an important step forward in our travel retail strategy. Our focus is to continue building the presence of both brands through meaningful activations that bring each brand’s storytelling closer to travelers, enhancing their experience at the point of sale. We are confident that this partnership will be the start of a new phase of growth and new opportunities in the region,” says Esther Jiménez, Americas Director at PyD.
Looking ahead, PyD will continue to pursue sustained geographic growth while strengthening brand awareness and performance across its existing retail network.
