Woodford Reserve has announced the launch of Woodford Reserve Baccarat Edition, a limited edition bourbon available for $1,500 a bottle exclusively in Duty Free stores for one year starting May 2019. Woodford Reserve Master Distiller Chris Morris conducted a special tasting of the new cognac-finished bourbon at the launch event at the TFWA World […]
Brown-Forman
DFS to launch TR exclusive Jack Daniel’s in five cities
DFS Group has partnered with Brown-Forman Global Travel Retail to create a travel retail exclusive Jack Daniel’s range inspired by five iconic destinations. Travelers will be able to purchase the bottles, which were specially selected from a 100 Proof Barrel, beginning in September 2017 in DFS stores in international airports in Singapore (SIN), New York […]
Brown-Forman recovering and gaining momentum in TR
Brown-Forman’s global travel retail business began to rebound in late 2016 and that momentum has carried through and strengthened in 2017, says Monte Wilson, B-F Director of Americas and Global Key Accounts. “A combination of factors have contributed to this turn-around. We are seeing an increase in Russian travelers – which is a very good […]
Grey Market trading hurts Travel Retail
by Jim Perry, Brown-Forman Senior Vice President, India, Middle East & Africa, Central and South America The Cannes 2016 edition of Travel Markets Insider discussed the issue of grey market trading (i.e. parallel trade) and its potential impact on the travel retail industry. This debate needs to continue. Parallel trading poses several serious risks to the […]
Rick Bubenhofer steps down from Brown-Forman; will start own public relations firm
Rick Bubenhofer, Brown-Forman’s long-time Director of Public Relations, is closing one chapter of a respected career and embarking on an exciting new experience. With his last day of work at B-F today, June 30, he ends nearly two decades with the company. Tomorrow he starts his own small public relations operation working out of Louisville […]
One on One with Marshall Farrer, Brown-Forman Managing Director Global Travel Retail
It has been a little over one year since Marshall Farrer took over as Brown-Forman Managing Director Global Travel Retail from Jim Perry. In that short period of time devastating political, socioeconomic and exchange issues have impacted the entire category. Farrer sat down with Travel Market Insider’s Michael Pasternak in Brown-Forman’s Louisville offices […]
B-F names Eric Helms head of marketing for global travel retail
Brown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities. Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail. […]
Brown-Forman re-enters Scotch whisky segment with big distillery purchase
Brown-Forman Corporation made big news in the whisky world this week when it announced on Wednesday that it will purchase The BenRiach Distillery Company for approximately £285 million (approx. US$416 million). The purchase will add three Single Malt Scotch Whisky brands into Brown-Forman’s growing whiskey portfolio: The GlenDronach, BenRiach, and Glenglassaugh. Expected to close on […]
Brown-Forman to sell Southern Comfort and Tuaca to Sazerac for $544 million
Brown-Forman announced on Jan 14, that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to New Orleans-based Sazerac for $543.5 million. The sale is expected to close by March 1, 2016 resulting in a one-time operating income gain for B-F of approximately $475 million in fiscal 2016. Brown-Forman Chief Executive […]
Brown-Forman kicks off construction of Old Forester Distillery on historic Whiskey Row
Three generations of Brown family descendants gathered today in Louisville to take part in the construction kick-off ceremony for the new Old Forester Distillery, which will be located at 117 & 119 West Main Street along Louisville’s famed “Whiskey Row.” Old Forester was Brown-Forman’s founding brand and was the company’s flagship for many years, selling […]
Brown-Forman to invest $50 million to build new Irish whiskey distillery
Brown-Forman announced that it has purchased all shares of Slane Castle Irish Whiskey Limited, with the intent to build a new Irish Whiskey distillery. Brown-Forman will invest approximately $50 million to build a new distillery and consumer experience on the historic Slane Castle Estate in County Meath, Ireland, the home of Henry Conyngham, the eighth […]
