Despite its rich portfolio of brands, the L’Oréal Group realized that there were markets around the world that were under potentialized and the company recently added a new business unit to its structure designed specifically to build select brands in these areas. The world’s leading beauty group has launched L’Oréal International Distribution, familiarly known in […]
Diesel
Diesel Fragrances and Brazilian football star Neymar Jr. team up to create new fragrance
Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. to create a new men’s fragrance. He is the first celebrity from the world of sports to front a Diesel fragrance. The collaboration reflects Diesel Fragrances’ vision of modern masculinity and bravery, and is a testimony to Neymar Jr.’s journey from his childhood days playing […]