Diesel

L’Oréal International Distribution: Filling in the White Space through partnerships, collaboration and a new approach to growth

Despite its rich portfolio of brands, the L’Oréal Group realized that there were markets around the world that were under potentialized and the company recently added a new business unit to its structure designed specifically to build select brands in these areas. The world’s leading beauty group has launched L’Oréal International Distribution, familiarly known in […]

Diesel Fragrances and Brazilian football star Neymar Jr. team up to create new fragrance

Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. to create a new men’s fragrance. He is the first celebrity from the world of sports to front a Diesel fragrance.  The collaboration reflects Diesel Fragrances’ vision of modern masculinity and bravery, and is a testimony to Neymar Jr.’s journey from his childhood days playing […]