Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November. Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant […]
Givenchy
Givenchy embraces its Born Couture heritage as the guiding principle for its beauty story
Following the very successful launch and rollout of last year’s star fragrance Givenchy L’Interdit EDP, which the company says enjoyed an “impeccable execution” in terms of aligning with the couture, the LVMH brand is now extending its momentum with two major product introductions. This September, Givenchy launches L’Interdit EDT, the continuation to last year’s fragrance […]
Givenchy Beauty, Bloommiami create second interactive makeup activation
Following the success of its first makeup pop-activation in the U.S. at Los Angeles International Airport in August, Givenchy Beauty, working with Miami-based Bloommiami, has opened a second interactive makeup pop-up located at the luxury T Galleria by DFS in Waikiki, Hawaii. The 12-foot by 9-foot activation introduces two of Givenchy Beauty’s newest products: Le […]
Givenchy launches major global campaign for new L’Interdit fragrance, connecting beauty with its classic couture heritage
Givenchy began launching a “game-changing” fragrance worldwide on September 15, strengthening the connection between the brand’s couture heritage and its beauty business. Givenchy’s famed classic perfume, L’Interdit, was originally created in 1957 exclusively for iconic American actress Audrey Hepburn, Hubert de Givenchy’s friend and long-time muse. According to legend, when de Givenchy asked if he […]
LVMH gives Givenchy’s Gentleman Eau de Parfum the Mega treatment
Givenchy Parfums celebrated the launch of its new Gentleman Eau de Parfum with Mega Events that invited shoppers to “Feel the Flow” across Latin America beginning in April. A reinvention of the 1970s classic Gentleman, the New Givenchy Gentleman proposes olfactory variations that define a new modern-day gentleman. Following the launch of the first Gentleman […]
