Beauty is in the spotlight at Duty Free Americas (DFA), which has launched a series of immersive, experiential fragrance pop-ups and ‘Red Carpet’ activations at key airport locations across the Americas this November.
Featuring both niche and global brands, this month’s activations bring to life limited edition releases through immersive activations and expert demonstrations. Vibrant digital displays invite passengers to discover each fragrance, with DFA’s beauty ambassadors on hand to provide expert guidance. This concierge approach allows for a highly personalized service, with sampling and trend-led advice.
Brands featured in the November activation series include Narciso Rodriguez, Montblanc, Jimmy Choo, Dior and Givenchy. The wide-ranging activations underscore DFA’s status as the trusted duty free retailer of choice for luxury beauty brands.
“Duty Free Americas has built a reputation as a force across the beauty category, and I’m proud of our work developing this rich series of activations,” said Joseph Falic, Duty Free Americas Vice President.
“We’re ahead of the curve when it comes to the latest beauty trends and customer needs. Our knowledgeable store staff offer the utmost in personalized shopping through our beauty concierge service, and I’m delighted that we’re able to roll out our approach with our fragrance partners this November.”
A world of fragrance exploration
Each of the fragrance pop-ups immerse passengers in bold, distinctive brand universes across the Americas region.
Dior J’adore l’Or comes to life in Punta Cana. Dior embodies the fragrance through the use of highly impactful screens and bold flower motifs within the shop-in-shop in Punta Cana International Airport and a full takeover of Miami International Airport.
In Miami International Airport, Hartsfield-Jackson Atlanta, Tocumen and Punta Cana International Airport, shoppers are invited to discover Shiseido’s Narciso Rodriguez Parfums All of Me. The multifaceted fragrance has been created for a new generation of women who confidently embrace their beauty, grace and power. The eau de parfum reimagines floral fragrances by fusing rose centifolia with geranium bourbon, white peony, and Nars’ distinctive muscs.
DFA has partnered with Montblanc in Miami International Airport and HartsfieldJackson Atlanta to present Montblanc Explorer Platinum. The powerful, woody textured fragrance celebrates the world of mountain exploration and adventure. The energetic freshness of the bold fragrance structure is reflected in the pop-up’s vibrant visual identity.
In five stores at Miami International Airport passengers are invited into the universe of Jimmy Choo Rose Passion. Captured in the fuchsia pink bottle, the scent evokes a sense of glamour with frangipani flower, orchid, jasmine, sandalwood and exotic vanilla.
The November activity is completed by a partnership with Givenchy at Tocumen International Airport, Terminal 2, Panama with an Iconic Beauty Kiosk. Already iconic, the new Givenchy L’Interdit Rouge Ultime is made using upcycled cacao shells alongside orange blossom, patchouli and a vetiver wood accord. The pop-up space features digital screens and a dedicated sampling countertop.
“Duty Free Americas has built a reputation as a force across the beauty category, and I’m proud of our work developing this rich series of activations,” said Joseph Falic, Duty Free Americas Vice President.
“We’re ahead of the curve when it comes to the latest beauty trends and customer needs. Our knowledgeable store staff offer the utmost in personalized shopping through our beauty concierge service, and I’m delighted that we’re able to roll out our approach with our fragrance partners this November.”
