The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Joe Bates
U.S. whiskey rides high in the Americas
U.S. whiskey has rebounded well across the Americas this year as the purchasing habits of traveling consumers become increasingly more adventurous, writes Joe Bates. The U.S. whiskey category enjoyed a very strong period of recovery in the duty free Americas market last year as international travel in the region rebounded from COVID-19, and consumer […]
How duty free retailers are tackling the supply-chain crisis
Keeping shelves restocked with wines and spirits has been a constant challenge for operators in the Americas. Joe Bates reports on a complex, post-COVID-19 issue. It is the post-pandemic business headache that won’t go away. The global supply-chain crisis has affected almost every industry, the duty free liquor business included. A complex network of interconnected […]
Gin takes aim at the Americas, sees potential in Travel Retail
Gin may still be a modest category in the Americas, but it’s premiumizing fast and should be on the radar of duty free buyers, writes Joe Bates Gin is steadily resuming its growth curve in the Americas duty-free market following the disruption caused by the COVID-19 pandemic over the past two years. The category is […]
