Nestle and KITKAT “Celebrate the Breakers” with airport campaign


Nestle International Travel Retail is inviting traveler’s to take a break and share it with KITKAT in an expanded version of last year’s “Celebrate the Breakers” KITKAT campaign in key airports around the world.

Under the new theme of “However you break it, SHARE IT,” NITR has set up KITKAT red dedicated brand spaces featuring four benches designed to encourage passengers to take a break: these include a Social Sharing Break with a whiteboard for personalized messages; a Relaxing Break with footrest; a Music Break with piano key seats; and a Sports Break with football and net.

Visitors can share their KITKAT break experiences using the KITKAT selfie stick, available upon purchase, and sharing their photos on social media with a #mybreak hashtag.

The global event is live in select airports and will continue to roll out in over 50 locations worldwide including Rio de Janeiro, Doha, and Singapore.

Stewart Dryburgh, Nestlé International Travel Retail General Manager, comments on the launch, “KITKAT is a brand that creates natural, engaging and immersive brand activations that benefit everyone; shoppers receive a unique experience, retailers gain increased footfall and conversion rates, and KITKAT strengthens its fan base by being part of positive, break related experiences.

“That’s why we constantly strive to keep our concepts innovative with shopper engagement at the heart.”