L’Oreal Paris

L’Oréal Paris wins top cosmetic brand ranking for third year in a row

L’Oréal Paris remains the world’s most valuable cosmetics brand, according to the annual ranking by valuation and strategy consultancy Brand Finance. This is the third consecutive year that L’Oreal took home the top ranking in the Brand Finance Cosmetics 50 listing. L’Oréal delivered a 22% increase on its 2015 brand value, bringing its total to US […]

David Beckham signs with Biotherm Homme, L’Oreal Luxe’s N°1 premium men’s skincare brand

L’Oréal Luxe’s brand Biotherm Homme has announced an unprecedented long-term partnership to develop a men’s grooming line with England’s iconic soccer (football) superstar David Beckham. The collection of skincare and daily grooming products will launch in 2017. As part of the collaboration, Beckham becomes Biotherm Homme’s first global ambassador. David Beckham’s first Biotherm Homme campaign, for […]