L'Oreal Travel Retail Americas

L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept 

This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]

Valentino Beauty opens first worldwide flagship with International Shoppes in JFK Terminal 1

L’Oréal Travel Retail Americas has unveiled a Valentino Beauty flagship in JFK International Airport, developed in partnership with International Shoppes. This is the brand’s first flagship worldwide since the Valentino brand was acquired by the L’Oréal Group in 2018. The opening kick starts a strong rollout plan that will conclude with more than 10 flagships […]