L’Oréal, Pernod Ricard, and Avolta have unveiled a “sparkling” pop up activation at São Paulo Guarulhos Airport with Avolta Brazil this month. The joyous activation brings together two iconic French brands – Lancôme and Perrier-Jouët — in a shared mission to deliver unforgettable experiences for travelers in Brazil. “We are elevating the journey with prestige […]
L'Oreal Travel Retail Americas
Working together to transform TR with innovation and engagement
One on One with Petrina Kho, Managing Director, L’Oréal Travel Retail Americas Petrina Kho, the new Managing Director of L’Oréal Travel Retail Americas – a subsidiary of the world’s largest beauty company — believes that the travel retail future is bright. But to keep growing, we would need to transform together as an industry, she […]
L’Oréal TRA delivers a strong O+O campaign for its Kiehl’s Loves travel-centric concept
This summer Kiehl’s Travel Retail Americas launched a truly effective O+O campaign focused on its Kiehl’s Loves branded concept, proving its relevancy in the Travel Retail competitive landscape. During this activation, Kiehl’s Travel Retail Americas was able to cultivate a sense of place in U.S. airports creating a connection with American passengers with a campaign […]
Valentino Beauty opens first worldwide flagship with International Shoppes in JFK Terminal 1
L’Oréal Travel Retail Americas has unveiled a Valentino Beauty flagship in JFK International Airport, developed in partnership with International Shoppes. This is the brand’s first flagship worldwide since the Valentino brand was acquired by the L’Oréal Group in 2018. The opening kick starts a strong rollout plan that will conclude with more than 10 flagships […]
