International Shoppes opens interactive boutique for The Macallan Colour Collection at JFK T1

Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection.  The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]

The Macallan Colour Collection makes a splash in Global Travel Retail

The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]

The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport

The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas.     The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]

The Macallan launches new annual release with the Home Collection

The Macallan has introduced Home Collection – The Distillery, the first edition in a new annual release series inspired by the natural beauty of The Macallan Estate. Celebrating The Macallan’s origins, the new collection of single malt whiskies will be available exclusively from The Macallan Estate Boutique, The Macallan Boutiques in Global Travel Retail, Domestic and […]

The Macallan launches The Macallan Anecdotes of Ages Collection, an art and whisky collaboration with Sir Peter Blake

In a special global virtual launch this week, The Macallan unveiled the Anecdotes of Ages Collection, an art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake.  The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates […]

Luxury positioning of The Macallan spurs Edrington’s focus on wholly-owned super-premium brands

Edrington Americas Travel Retail (AMTR) has announced that it will cease distribution of third-party brands in a move to focus on growing its portfolio of wholly-owned super-premium brands. Effective September 30, Edrington AMTR will no longer distribute Tito’s Handmade Vodka and Illva Saronno brands. Edrington’s distribution agreement with Sazerac will end on December 31. This […]

The Macallan “makes the call” with its first global brand advertising campaign

The Macallan has launched its first global advertising campaign across TV, cinema and digital channels. The campaign is designed to underpin the brand’s luxury credentials. The campaign cornerstone is a 90-second hero film, which brings to life the message Make The Call, created to illustrate the philosophy of The Macallan. According to Edrington, Make The […]

Edrington disrupts whisky-making process with The Macallan Concept No. 1

The Macallan has unveiled the first release in what it expects to be a highly collectable limited edition series that celebrates the world’s visionaries. Exclusive to GTR, The Macallan Concept No. 1 is inspired by surreal art and incorporates innovative production techniques. The visionary series begins with a version that disrupts the whiskey-making process. Instead […]