Edrington Global Travel Retail has partnered with International Shoppes to open an immersive pop-up at JFK Terminal 1 featuring the newly launched global travel retail exclusive The Macallan Colour Collection. The nearly 800 sq ft. JFK Terminal 1 Macallan Pop Up Space which opened in September 2023 is fully personalized to create a memorable encounter of The Macallan brand and Colour Collection. It will remain open […]
Macallan
The Macallan Colour Collection makes a splash in Global Travel Retail
The Macallan has launched an extensive program of vibrant experiential activations for its new travel exclusive Colour Collection at key travel retail locations globally. This significant investment, which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign, underlines the brand’s commitment to the global travel retail channel and focus on driving awareness and recruitment through […]
The Macallan launches new GTR exclusive Colour Collection
The Macallan has introduced The Macallan Colour Collection, a new range of age statement whiskies which celebrate the brand’s commitment to natural color and reflect the influence of sherry seasoning. The GTR exclusive Macallan Colour Collection comprises five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old […]
The Macallan and Duty Free Americas partner to open first shop-in-shop in Americas Travel Retail in Tocumen airport
The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas. The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New […]
The Macallan launches new annual release with the Home Collection
The Macallan has introduced Home Collection – The Distillery, the first edition in a new annual release series inspired by the natural beauty of The Macallan Estate. Celebrating The Macallan’s origins, the new collection of single malt whiskies will be available exclusively from The Macallan Estate Boutique, The Macallan Boutiques in Global Travel Retail, Domestic and […]
The Macallan launches travel retail exclusive The Harmony Collection Fine Cacao
The Macallan has launched the travel retail exclusive The Macallan Harmony Collection Fine Cacao. It is the first whisky in a new limited release series of single malts that will see the brand progress its journey towards sustainable packaging, and “brings together the worlds of whisky and chocolate.” The Harmony Collection Fine Cacao follows the […]
Macallan unveils GTR exclusive Concept No. 3
The Macallan has unveiled the global travel retail exclusive Concept No. 3, a collaboration with acclaimed graphic designer David Carson. Concept No. 3 will be available from July 2021 at The Macallan Boutiques in selected international airports and duty free stores on Hainan Island, before it will be introduced more widely to global travel retail […]
The Macallan launches The Macallan Anecdotes of Ages Collection, an art and whisky collaboration with Sir Peter Blake
In a special global virtual launch this week, The Macallan unveiled the Anecdotes of Ages Collection, an art and whisky collaboration with globally renowned British pop artist, Sir Peter Blake. The collaboration, which is The Macallan’s third with the iconic artist and is part of a relationship which has spanned more than three decades, celebrates […]
Macallan launches The Red Collection in Travel Retail
The Macallan has unveiled The Red Collection, a new range of rare single malt Scotch whiskies inspired by the significance of the color red throughout the history of the brand. The Red Collection features a selection of ongoing aged expressions and occasional high aged guest releases. At the heart of The Red Collection is The […]
Luxury positioning of The Macallan spurs Edrington’s focus on wholly-owned super-premium brands
Edrington Americas Travel Retail (AMTR) has announced that it will cease distribution of third-party brands in a move to focus on growing its portfolio of wholly-owned super-premium brands. Effective September 30, Edrington AMTR will no longer distribute Tito’s Handmade Vodka and Illva Saronno brands. Edrington’s distribution agreement with Sazerac will end on December 31. This […]
The Macallan Concept Number 1 makes a surreal statement at LAX and JFK
Edrington Americas Travel Retail launched The Macallan Concept No. 1 in the Americas at the beginning of the year, focusing on its key hubs at JFK and LAX with high impact activations, tastings, and still visibility. With DFS, Edrington ran tastings at LAX TBIT during the months of January and February. The message was extended […]
The Macallan “makes the call” with its first global brand advertising campaign
The Macallan has launched its first global advertising campaign across TV, cinema and digital channels. The campaign is designed to underpin the brand’s luxury credentials. The campaign cornerstone is a 90-second hero film, which brings to life the message Make The Call, created to illustrate the philosophy of The Macallan. According to Edrington, Make The […]
Edrington disrupts whisky-making process with The Macallan Concept No. 1
The Macallan has unveiled the first release in what it expects to be a highly collectable limited edition series that celebrates the world’s visionaries. Exclusive to GTR, The Macallan Concept No. 1 is inspired by surreal art and incorporates innovative production techniques. The visionary series begins with a version that disrupts the whiskey-making process. Instead […]
Edrington WEBB marks year one with HPPs in most important airports in the region
Edrington WEBB Travel Retail Americas (EWTRA), closing in on its one year anniversary in January, is ending 2015 with high profile activities for its brands in some of the most important airports in the region. Its strong spirits portfolio features such important brands as Macallan, Tito’s Vodka, Disaronno, and Licor 43, all of which […]
WEBB brings Edrington Joint Venture and expanded premium portfolio to IAADFS Show
World Equity Brand Builders (WEBB) of Miami will introduce its joint venture with global spirits company Edrington this year at the IAADFS Duty Free Show at Stand # 923 on the Main floor. The new partnership, Edrington WEBB Travel Retail Americas, represents a major expansion for WEBB in the travel retail channel from Canada to […]
