Royal Caribbean

Royal Caribbean Group to sell its Azamara brand to Sycamore Partners

Royal Caribbean Group on Tuesday announced that it has signed an agreement to sell Azamara, its small luxury brand of cruise ships, to Sycamore Partners, a private equity firm, for $201 million. Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is expected to close in […]

Starboard Cruise Services “redefines” cruise shopping on RCL’s new Spectrum of the Seas

  Starboard Cruise Services has unveiled almost 8,000 square feet of retail space showcasing global luxury brands and experiential moments onboard Royal Caribbean International’s China-based Spectrum of the Seas, featuring concepts that it says will “redefine”cruise shopping. Among the highlights, Starboard has introduced The Boutique, a shopping area limited to guests staying in the ship’s Golden Suites, where guests book […]

Starboard Cruise Services invites guests to “Shop Royally” on Symphony of the Seas, the world’s largest cruise ship

Royal Caribbean’s Symphony of the Seas, the world’s largest cruise ship which made her North American debut for Caribbean sailings out of RCL’s new PortMiami Cruise Terminal on November 17, features game-changing duty free shops designed by Starboard Cruise Services. Symphony of the Seas says it is redefining cruise travel with revolutionary new adventures for […]

Royal Caribbean signs agreement to build world-class cruise terminal in Miami

  Royal Caribbean Cruises Ltd. (NYSE: RCL) has signed an agreement with Miami-Dade County to construct and operate a dramatic new cruise terminal at PortMiami. The new terminal, on land leased from the County, will serve as homeport to Royal Caribbean International ships, including a 5,400-passenger Oasis-class ship, the world’s largest cruise ships. The agreement will come […]

Tiffany & Co. introduces first boutique at sea aboard Royal Caribbean International’s Oasis of the Seas

  Tiffany & Co. has opened its first free-standing boutique at sea onboard Royal Caribbean International’s Oasis of the Seas. The gala opening of the new onboard concept took place on Nov. 21, with Luciano Rodembusch, vice president of Tiffany & Co. Latin America; Mark Tamis, senior vice president, Hotel Operations, Royal Caribbean International; and […]

RCCL names two new CEOs

Earlier this month, Royal Caribbean Cruises named two senior company executives to chart the future course of the company’s two largest brands. Michael Bayley, the CEO of Celebrity Cruises since July 2012, becomes the CEO of Royal Caribbean International, replacing Adam Goldstein. Bayley also served as executive vice president of operations at Royal Caribbean International. […]