The Macallan

Edrington marries luxury and experience to elevate the cruise passenger journey

Edrington is prioritizing cruise as a key aspect of its global travel retail business. The parent company of The Macallan, Brugal Rum and Highland Park is focusing on providing cruise guests unique experiences and engagements that bring its premium portfolio of brands to life. The company’s primary goal is to premiumize its portfolio available onboard […]

The Macallan partners with Cirque du Soleil to launch exclusive sensory experience at the Macallan Estate

The Macallan is commemorating its 200th anniversary by collaborating with Cirque du Soleil to create a bespoke, theatrical and unforgettable experience at The Macallan Estate. Cirque du Soleil Spirit is an exclusive sensory experience which transports guests into the theatrical universe of the Scottish Highlands for an engaging journey, says the company. Edrington explains that it will take visitors […]

The Macallan reveals new The Harmony Collection in collaboration with Stella and Mary McCartney

The Macallan has announced the third edition of The Harmony Collection, a collaboration with Stella and Mary McCartney that celebrates the lands of Scotland. A first for Stella and Mary, the partnership with The Macallan marks a creative union of the McCartney sisters. This debut joint venture combines their creative talents in a collaboration which […]

The Macallan and Duty Free Americas unveil first Boutique in the Americas at NY JFK International Airport

The Macallan Single Malt Scotch Whisky has partnered with Duty Free Americas to unveil The Macallan’s new retail experience at John F. Kennedy (JFK) International Airport Terminal 7 – the first opening of the brand’s global Boutique program in the Americas. The official ribbon-cutting ceremony was attended by senior representatives from Edrington Global Travel Retail, […]

The Macallan and Bentley Motors collaborate for a sustainable future

The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors are partnering to develop distinctive collaborations and further their vision of a more sustainable future. The collaboration is designed to create immersive experiences and inspirational products with a commitment to a more progressive world, says the companies. The global brand partnership was unveiled […]

The Macallan Concept No.3 comes to life in innovative digital activation

The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]

Edrington GTR harmonizes whisky and music with GTR exclusive The Macallan Concept Number 2

The Macallan unveiled the global travel retail exclusive Concept Number 2 with a special “sonic whisky tasting” at TFWA World Exhibition in Cannes. This is the second release in the Concept Series, a collection that fuses the passion behind The Macallan’s whisky making with innovative art, music and culture. Concept Number 2 is inspired by […]