The Macallan Single Malt Scotch Whisky has partnered with Duty Free Americas to unveil The Macallan’s new retail experience at John F. Kennedy (JFK) International Airport Terminal 7 – the first opening of the brand’s global Boutique program in the Americas. The official ribbon-cutting ceremony was attended by senior representatives from Edrington Global Travel Retail, […]
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors are partnering to develop distinctive collaborations and further their vision of a more sustainable future. The collaboration is designed to create immersive experiences and inspirational products with a commitment to a more progressive world, says the companies. The global brand partnership was unveiled […]
The Macallan has unveiled an engaging digital activation to support the launch of Concept No.3 – the final release in the travel retail exclusive Concept Series. Edrington Regional Managing Director Global Travel Retail Jeremy Speirs said: “The digital activation is a highly relevant and engaging way to connect consumers with the Concept No.3. universe in the […]
The Macallan unveiled the global travel retail exclusive Concept Number 2 with a special “sonic whisky tasting” at TFWA World Exhibition in Cannes. This is the second release in the Concept Series, a collection that fuses the passion behind The Macallan’s whisky making with innovative art, music and culture. Concept Number 2 is inspired by […]
One of the highlights of TFWA World Exhibition in Cannes this year was a spectacular launch of The Macallan’s Quest Collection, a new travel retail exclusive range of whiskies inspired by the single malt’s quest for sourcing the best quality oak for its casks. The launch was held at the Villa St. George in the center […]
