Tairo Group recently elevated the OPI experience for beauty enthusiasts in Grand Cayman and Mexico Baja California’s travel retail market through immersive nail events, offering shoppers a touch of luxury and self-care.
At Kirk Freeport Perfumeria 2 in Grand Cayman, customers enjoyed complimentary nail polish applications and received an exclusive OPI gift with purchase. This interactive experience showcased OPI’s extensive color range in a pampering, hands-on setting.
At Sears Rio Duty Free in Mexico Baja California, travelers were introduced to OPI’s signature high-performance formulas.
Guests were indulged with expert nail services while exploring OPI’s latest trend-forward collections, further strengthening the brand’s presence in the region.
“By hosting these dynamic travel retail activations, Tairo Group generated excitement for OPI, delivering impactful brand experiences that connect consumers with OPI’s renowned quality, innovation, and trendsetting shades,” said the company spokesperson.
