Tairo Group recently hosted a series of training sessions across the Caribbean and Mexico travel retail market for the new CK One Essence fragrance, while celebrating 30 years since the launch of the original CK One fragrance.
Designed to honor CK One’s cultural legacy and evolution, these sessions provided beauty advisors and sales teams with in-depth knowledge and strategic tools to enhance the customer experience. By deepening their expertise in CK One Essence and its connection to the iconic CK One heritage, Tairo says that the sales teams are now better equipped to engage and inspire shoppers.
“Through initiatives like these, Tairo Group reaffirms its commitment to brand education and excellence in travel retail, ensuring that CK One and its newest expression, CK One Essence, continue to captivate and resonate in the region’s fragrance market,” said a Tairo spokesperson.
Coty Travel Retail launched CK One Essence in select duty free locations and airports across Europe, Asia-Pacific, and the Americas at the end of last year. CK One Essence is a new, intense iteration of the classic, and arrives 30 years after the launch of the original CK One fragrance.
Created by Alberto Morillas, the perfumer behind the iconic CK One, CK One Essence embodies the core values of its predecessor while leveraging a formula that is twice as concentrated, promising an intense, longer-lasting scent.
CK One Essence’s fresh new juice features high-quality ingredients such as Italian Bergamot, blood orange and organic green tea, while both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes.
