Hot-selling American brand,Tito’s Handmade Vodka, the original craft vodka from Austin, Texas, heralded the Chinese New Year with a seasonal promotional gift bag in selected stores across Asia.
The special rooster bottle bag, clad in red and gold, symbolizes good fortune and happiness and is available to shoppers in King Power at Bangkok International Airport, Shilla at Seoul’s Incheon International Airport and DFS at Hong Kong and Singapore.
Managing director of Tito’s International, John McDonnell says: “Tito’s Handmade Vodka epitomizes the traditional values of quality and craftsmanship in a modern world and people are catching on to it fast. It is the perfect choice to celebrate special occasions such as Chinese New Year.”
Tito’s Handmade Vodka is fast building a loyal following outside its US homeland. The brand is celebrating a landmark milestone this month as it enters its 100th market. Most recent launches include Slovenia, Russia and Honduras.
Tito’s Handmade Vodka Duty Free Specialist, Barry Geoghegan says: “We introduced Tito’s to key locations in Asia just last year and are really pleased to be joining in the New Year celebrations with customers and inviting travelers of all nationalities in the region to discover Tito’s.”
Tito’s Handmade Vodka is made from corn, giving it a sweeter, rounder finish than vodkas made from wheat and potatoes. The brand has seen strong growth in the US, driven mainly by word-of-mouth. Today Tito’s Handmade Vodka is available in the US, Canada, Europe, Asia and the Middle East.