Waldemar Behn to launch DANZKA THE SPIRIT

danzka_the_spirit2DANZKA Vodka is launching a brand new super premium vodka – DANZKA THE SPIRIT – at the TFWA World Exhibition during a traditional Danish “Frokost” on Monday, October 3, between 3 to 5 pm at the Waldemar Behn booth, H52 – Green village.

Fourth generation distiller and Waldemar Behn Managing Direc-tor Rüdiger together with Timothy Jacob Jensen, Chief designer of Jacob Jensen Design, developed the new “totally pure Vodka created on the original traditions of vodka distilling” combining the “highest distilling arts with Scan-dinavian design traditions.” Both Behn and Jensen will be at the “Frokost” to meet with customers.

“DANZKA THE SPIRIT began as an idea between friends by the beautiful Limfjord in Denmark,” explains Rüdiger Behn, Managing Director, Waldemar Behn, GmbH. “It will be our pleasure to introduce you to DANZKA THE SPIRIT in Cannes, where we can explain the full story behind this remarkable new spirit.”

DANZKA has had one of its best years in the core travel retail business with Duty Free shops in airports in 2016, experiencing expanded volume, distribution and facings/listings worldwide.

“Europe has shown very nice development. Russia and Eastern Europe are quite stable. The Middle East and Asia including Australia have started to show very good potential,” says Philippe Biais, Waldemar Behn Export Director.

DANZKA also introduced a new communication created by Jacob Jensen Design in Denmark, with the message that DANZKA is the Design vodka. The “Design Experience” theme communicates on two levels – DANZKA’s iconic bottle is destined to set you apart from the crowd, but DANZKA’s aluminum bottle chills faster.

“The promotion focuses on the theme that DANZKA projects the Nordic way of life. The idea is to relax and enjoy the high quality, raw, natural spirit that is DANZKA — it is authentic, pure and aesthetic,” says Behn.

In a major development for the company, as reported earlier in TMI, DANZKA has entered the U.S. market with CIL US Wines & Spirits as importer and supplier. DANZKA was launched on the East Coast of the US this year, and the company has planned an ambitious rollout for DANZKA continuing into 2017.

DANZKA has enjoyed particu-lar success with its multi-packs, which are bestsellers in travel retail all over the world, says Biais.

“The airport shops love DANZKA twin pack, which is a valuable gift with an attractive price point. This twin pack com-bines DANZKA’s distinguished style and aesthetic in an easy-to-carry set that is safe for traveling,” he says.

“The 4 x 1 ltr. pack briefcase style is ideal for border shop business, easy to carry, light and unbreakable. Only weighing 4,5kg. In Cannes we will finalize the multipack range with a 4 x 0.05 liter gift- pack of DANZKA miniatures (The Original, Apple, Citrus, CranRaz). The gift-pack is based on the twin pack presentation with its pure and aesthetic aluminum feeling.”

Dooley’s Cream Liqueur is introducing a new flavor – Dooley’s liquorice, a subtle blend of premium vodka, Dutch cream and Belgian Toffee with a hint of liquorice.