JFK

Multi-faceted activations from Mars Wrigley ITR bring M&M’s Block to center stage at JFK Airport

Mars Wrigley International Travel Retail (MITR) has implemented a variety of activations at New York’s John F. Kennedy International Airport to promote M&M’s Block in US travel retail. The campaign for this key product in its portfolio began on December 19, 2019 and is running throughout the first quarter of 2020. It involves activations in […]

Diageo Global Travel announces two new Game of Thrones limited edition whiskies

Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones. The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which […]

International Shoppes transforms new T1 store in JFK to elevate the customer experience

International Shoppes’ transformation of its duty free offer at New York’s JFK Terminal 1 took another giant step forward with the opening of a stunning, upgraded 5,800 sqf liquor, tobacco, confectionery, and luxury store last month, designed to elevate the customer experience to new levels. The new store follows the opening last year of IS’ award-winning […]

Luxury VR company PeriscapeVR launches Virtual Reality Experience Center at JFK Terminal 4

JFKIAT-managed Terminal 4 at New York’s J.F. Kennedy International airport is presenting the first virtual reality location-based entertainment at an airport. The partnership between Paradies Lagardere, Terminal 4’s travel retail group, and airport technology company PeriscapeVR features state-of-the art HP Windows Mixed Reality Headsets for seamless immersion into virtual worlds, as well as HP Z240 Tower Workstations to […]

DFA will unveil two new luxury concepts in British Airways’ multi-million dollar re-design at New York JFK’s Terminal 7

  Duty Free Americas has confirmed that it will play a major role in creating the new “immersive retail environment” at Terminal 7 at New York’s John F. Kennedy International Airport, when British Airways modernizes the terminal as part of its multi-million dollar re-design there. British Airways last week revealed details for the modern-ization at […]

Paradies Lagardère opens three new retail offerings

Paradies Lagardère opened three new fashion and accessories retail offerings at John F. Kennedy International Airport’s Terminal 4 this week. The three well-known brands, PANDORA, Brooks Brothers and CORSA Collections, are located in an elegant, 4,000 square-foot store walk through space in the main part of the terminal. PANDORA features a wide selection of hand-finished and […]