L’Oréal invites travelers to step into the world of Lancôme’s Rose Agora at JFK-T1, where it says that “beauty meets innovation.” Inspired by the iconic Lancôme Rose, L’Oréal Travel Retail Americas and International Shoppes have unveiled a “breathtaking” refreshed in-store design with rose gold and gold accents and welcoming organic curves.
“As we open the doors to the new Lancôme Rose Agora flagship in JFK T1, a first in the Americas, we confirm that our dedication to excellence is showcased here. We are proud to do so in collaboration with International Shops, our long-term partner who shares our vision and commitment to offer the best of beauty for all travelers,” says Julia Seve, CEO Travel Retail Americas.
Agora concept: Setting a new standard
Rose Agora at JFK-T1 marks a significant milestone as the first-ever Agora Concept airport installation in the Americas. This unique design creates a seamless customer journey through an immersive and engaging environment.
“International Shoppes and L’Oréal continue to have a great partnership. When Lancôme approached us to move and renovate their boutique at JFK’s Terminal 1, we knew they would be building something special. As the first duty free operation in the Americas to showcase Lancôme’s innovative Rose Agora concept, together we are bringing an exciting addition to our store. The design and materials used by Lancôme have truly elevated the customer experience. The numbers so far have been fantastic!” says Scott Halpern, Co-CEO International Shoppes.
The Rose Agora concept also features integrated digital screens, which introduce Lancôme’s campaigns, showcase product selections, and highlight top products. These screens guide travelers through Lancôme space seamlessly.
“Our new Rose Agora flagship was built to elevate our traveler’s experience, offering a journey of discovery into our three categories and presenting an uplifted beauty routine proven by science and powered by beauty tech. With personalized service that greets all travelers to our positive stories and emotions,” says Martin Ortiz de Rozas, Brand General Manager for Travel Retail Americas.
Travelers will be able to benefit from a range of travel-adapted services that only take from 5-10 minutes, such as diagnose their skin with E-skin expert, find their perfect foundation match through Shade finder or ensuring they depart with a radiant glow with Pro radiance booster.
The makeup experience at Rose Agora offers a self-shoppable adventure, making it effortless for travelers to explore Lancôme’s makeup range. Visitors not only shop but engage with Lancôme’s beauty products, ensuring a unique and resonant connection to their individual style and preferences.
An inviting Experience Table invites customers to immerse themselves in Lancôme’s diverse fragrance offerings. This sensory journey allows travelers to explore scents like ‘La Vie Est Belle’ and ‘Idôle’, creating a connection between fragrance and memory.
Rose Agora offers a luxurious haven for Lancôme’s premium Absolue collection, where discerning customers can experience these luxurious products and receive a personalized consultation from Brand Advisors with exclusive beauty tech services, further enhancing the brand’s premium luxury experience.
Lancôme’s ‘Rose Agora’ at JFK-T1 redefines the travel retail experience, blending beauty, technology, and sustain-ability through refillable products.
