Holland America Line’s beverage program is introducing an exclusive single barrel select bourbon from Buffalo Trace Distillery.
This premium offering, curated by Sazerac Master Blender Drew Mayville and Kentucky Bourbon Hall of Fame inductee Freddie Johnson, will be available fleet-wide in March while supplies last.
Mayville, an avid Holland America Line cruiser, endorsed the cruise line for the prestigious Sazerac Barrel Select program — an honor limited to only a few participants each year.
The Sazerac Barrel Select Program allows spirits enthusiasts the unique opportunity to hand-pick a barrel from Sazerac’s award-winning collection.
“We strive to share experiences with our guests that they won’t find anywhere else,” said Michael Stendebach, Holland America Line’s vice president of food, beverage and rooms divisions.
“Collaborating with Buffalo Trace to craft a signature bourbon has been an incredible journey. Drew and Freddie guided us to select a barrel that will resonate with our guests and is the perfect representation of our two iconic brands.”
Holland America Line team members were invited to Buffalo Trace Distillery in Kentucky to join Mayville and Johnson in the private barrel selection room, located in the well-known Warehouse D. At the distillery, the group chose four barrels, and then Mayville and Johnson guided them through a tasting.
The group ultimately chose a barrel that offers the distinct characteristics of Buffalo Trace Bourbon, with more intense notes of oak and spice on the nose with a smooth, lingering finish. Mayville reflected on the experience, stating: “We aimed to select an expressive and distinctive barrel for Holland America Line, confident that their guests would enjoy trying something truly unique to the cruise line”
The standout choice was Barrel #002, filled on Dec. 21, 2015, and aged in Warehouse U on Floor 5, Rick 34. This hand-selected barrel has been bottled and shipped fleetwide and will be available for guests to order in March. The exclusive bourbon will be available in the Ocean Bar on each Holland America ship, where it will be served neat, on the rocks, or as an Old Fashioned.
