Grammy-nominated artist and entrepreneur Quavo and leading global spirits company Sazerac have launched a white cognac, White X Cognac. Fresh, modern, and light, White X will be one of the first and only white cognacs available in the United States.
The first 100 bottles of White X ever produced became available via online wine and spirits retailer BlockBar on February 7, presented in a matching limited-edition box, priced at $60.
In early February White X takeovers will kick off across Atlanta at the city’s hottest clubs, bars, and restaurants, in addition to being widely available at local off-premise retail stores. Similar drops will happen in Miami, in February, Los Angeles in March, NYC in April and Dallas in May before White X becomes widely available in all markets across the U.S. beginning in June 2024.