Starboard Group has announced the latest expansion of its partnership with Virgin Voyages as the exclusive retail partner for Brilliant Lady, where it will offer a blend of luxury, sustainability and discovery across 5,500 square feet of retail space when the ship departs from New York City on its inaugural voyage on Sept. 5, 2025. “We’re […]
Heinemann Americas has unveiled a “bold new cruise retail concept” aboard Royal Caribbean’s Star of the Seas, which the company says further strengthens a partnership that has grown steadily since 2019. With 10 distinct retail venues on board, the ship delivers a next-level shopping experience, featuring everything from exclusive Royal Caribbean logo merchandise, fine watches, […]
Azamara Cruises has has announced the appointment of Lisa Kauffman as Chief Marketing Officer. Kauffman most recently served as Chief Marketing and Experience Officer at Starboard Group, where she led global B2B as well as B2C marketing strategies, digital innovation, integrated communications, and Retailtainment. In her new role, Kauffman will oversee marketing and communications, including […]
Starboard Luxury, in collaboration with The Ritz-Carlton Yacht Collection, has debuted dedicated retail spaces for Cartier, IWC Schaffhausen, and Piaget aboard the fleet’s newest yacht, Luminara. These luxury retail offerings represent first-at-sea experiences for The Ritz-Carlton Yacht Collection and feature an array of jewelry, Swiss timepieces, and accessories expertly curated by Starboard Luxury. “Starboard Luxury is honored to bring together […]
Avolta, the main retail partner for the Norwegian Cruise Line (NCL) fleet, has expanded its presence in the cruise channel with the recent launch of NCL’s latest ship, Norwegian Aqua. Avolta has opened eight duty free shops, together with additional spaces for sunglasses, fashion, watches and pre-loved luxury. Showcasing a range of products across all the […]
Starboard Group has announced the launch of Invicta Tequila, a new lifestyle product developed in collaboration with Invicta Watch Group and produced by Casa Maestri Distillery in Mexico. The premium tequila will launch exclusively on 26 cruise ships this summer; it is Invicta’s latest expansion as a lifestyle brand and is a first-of-its-kind—and first-at-sea—collaboration between […]
Heineken Global Duty Free is accelerating its draught beer training program for Cruise partners, with consumer-focused quality a key component in its growth strategy. Participating cruise lines include Carnival, Celebrity, Costa, Holland America, MSC, Princess, P&O, and Royal Caribbean. The Heineken Passion & Quality Training program has been developed to address the dynamics of the […]
Starboard Group has announced the appointment of Anthony Richards as Vice President of Retail Experience & Sales Optimization, effective July 7. In this newly created role, Richards will lead the creation and execution of “innovative, multisensory retail experiences at sea, creating unforgettable destination-oriented experiences that delight shoppers and drive conversion and loyalty,” says the company. […]
Nikka Japanese Whisky has extended its partnership with MONARQ Group to the US Duty Free Cruise Channel. The new extended distribution agreement builds on MONARQ’s successful collaboration with the brand across Latin America and the Caribbean. MONARQ Group will introduce the Nikka range—including Nikka Whisky From The Barrel, as well as its Coffey Vodka and Coffey Gin—to selective […]
Hot Girls Pearls has announced that it will debut onboard Celebrity Beyond in an exclusive trunk show from July 6-13. Hot Girls Pearls is freezable cooling jewelry that provides a groundbreaking solution for anyone seeking relief from outdoor heat, intense activity, exercise, hot flashes and more. The collection of bracelets and necklaces is designed with […]
The Mexican government has significantly reduced its proposed cruise passenger tax, initially set at $42 per person, which was due to go into effect on July 1, 2025. Instead, a revised tax will commence at $5 per passenger starting July 1, 2025, and will incrementally increase in a phased rollout between this July and August […]
Harding+ has announced a limited-edition series of specially selected Jack Daniel’s Single Barrel bottles, now available exclusively in the retail stores aboard Carnival Cruise Line ships. This exclusive collection is the result of a special collaboration between Harding+, Carnival Cruise Line, and Jack Daniel’s. In October, the teams joined Carnival on a visit to the […]
Carnival Corporation has signed the first set of contracts with 26 Bahamian companies that will be operating retail and food and beverage outlets at Celebration Key on Grand Bahama. Set to open this July, the $600 million world-class Celebration Key cruise destination will initially bring more than two million guests a year to the island […]
Heineken Global Duty Free is highlighting its long-standing commitment to the global Cruise channel this Spring with the launch of exciting new innovations and several high-profile sponsorships at industry events in Florida including its third-year sponsorship of F&B@Sea. Heineken introduced La Tropical Mixología, the world’s first distilled beer cocktail™ (patent pending), at a party for […]
William Grant & Sons is highlighting key brands and new releases at the two-day F&B@Sea event, organized by Seatrade Cruise Global, taking place in Miami, April 9 and 10. On an eye-catching, new-look stand (Booth No.3), the William Grant & Sons team will showcase its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key […]
