The allure of beautiful hair in travel retail

It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]

Kérastase opens 3rd TR store in São Paulo

Following its highly successful partnership with Dufry, L’Oréal-owned hair care brand Kérastase has opened a third store in Terminal 3 departures at São Paulo-Guarulhos International Airport. Sales from this 14sqm outlet are already beating expectations, says the company, and the location which is frequented by Brazilian and Argentine travelers, enhances the brand’s status, and reputation, […]

L’Oréal breaks new frontiers with Haircare & Professional Products

London Supply opens first Kérastase Travel Retail Salon in Americas, with Dermacenter to follow as travel retail and domestic markets join forces to recruit new customers. Lois Pasternak reports. L’Oréal’s Active Cosmetics Division is all about differentiation and bringing a unique offer to the consumer, says Jose Luis Lacunza, Division Manager of Active Cosmetics & […]