MSC Cruises upcoming flagship, MSC Seashore, which will sail its inaugural season in the Mediterranean from August, before heading to PortMiami in November 2021 to sail The Bahamas and the Caribbean, says that it has elevated the guest experience to a whole new level, including in its retail offer. Designed specifically for warmer weather and […]
MSC Cruises
MSC Cruises Adrian Pittaway discusses how onboard retail has become more important as sailing resumes
Despite being in the midst of the worst crisis in cruise industry history, Geneva-based MSC Cruises has not only been in the vanguard of returning to sea, but has launched ground-breaking new ships, cut the steel of its second LNG-powered ship, MSC Euribia, and unveiled its new luxury cruise line, Explora. In mid-August 2020, MSC […]
MSC to sail 10 ships from 15 ports this summer in Europe and the Mediterranean
MSC Cruises underscored its readiness to resume sailing this week by announcing new and updated itineraries in the Mediterranean and across Europe onboard as many as 10 of its ships for this coming summer. MSC reports that it has transported over 60,000 guests sailing on the line’s ships in the Mediterranean since August 2020. The […]
CLIA names MSC Cruises’ Pierfrancesco Vago as Global Chairman
MSC Cruises Executive Chairman Pierfrancesco Vago, has been appointed to a two-year term as Global Chairman of Cruise Lines International Association (CLIA). Vago will be the first European to serve in the role of CLIA Global Chairman, although he previously served as Chairman of CLIA Europe in 2014. Vago succeeds Adam Goldstein, who recently completed […]
MSC Cruises announces ambitious 2022 summer program
In a strong indication that the cruise channel is planning for better days ahead, MSC Cruises recently unveiled details of its Summer 2022 season. In what Adrian Pittaway, Head of Retail at MSC Cruises calls “a real game changer and a clear commitment to lead in the Chinese cruise market,” MSC Cruises also announced that […]
MSC Cruises focuses growth on the U.S. market
Adrian Pittaway, Head of Retail at MSC Cruises, hosted a retail open day in February onboard the Swiss-based company’s newest ship in Miami, the MSC Meraviglia. Some 40 local suppliers and partners such as Heinemann attended, to see the company’s newest ship in which MSC had invested one billion euros, and hear about MSC’s ambitious […]
MSC Cruises to build multi-ship terminal at PortMiami
MSC Cruises received approval to build a highly-innovative cruise terminal at PortMiami in April. The new facility will be capable of hosting two mega cruise ships at the same time, handling up to 28,000 passenger movements per day, and will support the cruise line’s expanding presence in North America and in the Caribbean in particular. MSC Cruises currently operates […]
SeaTrade Global examines onboard retail sales at first Cruise Innovation session
A standing room only crowd of cruise, travel retail and supplier industry members packed into an information-jammed Cruise Innovation session held during the 2019 SeaTrade Global in Miami Beach on Wednesday. The session featured a panel of prominent industry officials who play key roles in the retail component of the cruise ships they work with: […]
