Spirits

Freixenet enters spirits category with Freixenet Solare

Freixenet, the #1international sparkling wine brand, is entering the spirits category by launching a new aperitif Freixenet Solare. The new product, with an alcohol content of 11% vol., is a Mediterranean Aperitivo crafted with Spanish lemon, clementine, and rosemary, and complemented by botanicals. “With Freixenet Solare, we are consistently focusing on natural flavors, Mediterranean moments […]

Inspired by chocolate and flowers, Hendrick’s launches Another Hendrick’s, first permanent release in nearly a decade

Hendrick’s Gin has announced the launch of Another Hendrick’s, the first permanent release for the gin brand in nine years. Another Hendrick’s is infused with rose and cucumber, and layered with orange blossom and cacao beans housed in a white bottle. Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set […]

DAOU Vineyards and Duty Free Global announce global distribution partnership

DAOU Vineyards, the luxury wine estate from Paso Robles, California, has announced a strategic global distribution partnership with Duty Free Global. DAOU says that this collaboration marks a pivotal moment in the brand’s mission to bring world-class wines to discerning travelers worldwide. The agreement will spotlight DAOU’s prestigious Reserve collection and its iconic flagship wine, […]

CVH Spirits appoints Blue Caterpillar as exclusive TR Americas distributor

CVH Spirits has announced the signing of an exclusive, long-term distribution agreement with Blue Caterpillar for Travel Retail Americas. CVH Spirits’ portfolio includes premium single malt Scotch whisky brands Bunnahabhain, Deanston and Tobermory. Blue Caterpillar says the single malt Scotch whisky category continues to represent one of the most dynamic segments within premium spirits across […]

B&S appoints Luke Maga as Global Sales Director, Duty Free & Travel Retail

B&S has appointed Luke Maga as Global Sales Director for its Duty Free & Travel Retail division. The appointment further strengthens the company’s focus on building long-term partnerships and delivering added value to customers and brand owners through its efficient, scalable King of Reach distribution model, says the company. In his new role, Maga will […]

Absolut Vodka turns up the heat with new Absolut Tabasco

Absolut Vodka has partnered with Tabasco Brand for the launch of a new spicy vodka, Absolut Tabasco. The new collaboration launches this February across 50+ markets including global travel retail. According to Rae Gibson, Director, Power Brands and Emerging Categories, Pernod Ricard Global Travel Retail, Pernod Ricard will be staging a “truly global takeover” in travel […]

René Machon joins Blue Caterpillar as Commercial Director Europe

International boutique spirits distribution company Blue Caterpillar has announced the appointment of René Machon as Commercial Director Europe as of January 1st 2026. Based in Hamburg, Germany, Machon will lead Blue Caterpillar’s European expansion and development efforts. René Machon brings more than 20 years of international experience in the spirits industry, with a strong focus […]

Campari Group brings Aperol and Espolòn Tequila to Royal Caribbean’s Perfect Day at CocoCay

Campari Group Global Travel Retail (GTR) Americas and Royal Caribbean marked a milestone in their partnership during Royal Caribbean’s 2025 President’s Cruise, unveiling a first-ever activation at the vacation brand’s exclusive destination, Perfect Day at CocoCay. On September 24, Oasis Lagoon – the destination freshwater pool – and Hideaway Beach, the island’s adults-only area, were […]

Maison Martell celebrates Year of the Horse with limited editions supported with a 360 campaign

In celebration of Chinese New Year, Pernod Ricard Global Travel Retail (PR GTR) and Maison Martell have launched a range of limited edition bottles and gift boxes, including three travel exclusives. The Year of the Horse launches are supported by an omnichannel masterbrand campaign and multiple GTR activations across key locations in Asia-Pacific and the […]

L’Oréal and Pernod Ricard unveil “sparkling” cross-category collaboration with Avolta in São Paulo

L’Oréal, Pernod Ricard, and Avolta have unveiled a “sparkling” pop up activation at São Paulo Guarulhos Airport with Avolta Brazil this month. The joyous activation brings together two iconic French brands – Lancôme and Perrier-Jouët — in a shared mission to deliver unforgettable experiences for travelers in Brazil. “We are elevating the journey with prestige […]