Spirits

Absolut Vodka turns up the heat with new Absolut Tabasco

Absolut Vodka has partnered with Tabasco Brand for the launch of a new spicy vodka, Absolut Tabasco. The new collaboration launches this February across 50+ markets including global travel retail. According to Rae Gibson, Director, Power Brands and Emerging Categories, Pernod Ricard Global Travel Retail, Pernod Ricard will be staging a “truly global takeover” in travel […]

René Machon joins Blue Caterpillar as Commercial Director Europe

International boutique spirits distribution company Blue Caterpillar has announced the appointment of René Machon as Commercial Director Europe as of January 1st 2026. Based in Hamburg, Germany, Machon will lead Blue Caterpillar’s European expansion and development efforts. René Machon brings more than 20 years of international experience in the spirits industry, with a strong focus […]

Campari Group brings Aperol and Espolòn Tequila to Royal Caribbean’s Perfect Day at CocoCay

Campari Group Global Travel Retail (GTR) Americas and Royal Caribbean marked a milestone in their partnership during Royal Caribbean’s 2025 President’s Cruise, unveiling a first-ever activation at the vacation brand’s exclusive destination, Perfect Day at CocoCay. On September 24, Oasis Lagoon – the destination freshwater pool – and Hideaway Beach, the island’s adults-only area, were […]

Maison Martell celebrates Year of the Horse with limited editions supported with a 360 campaign

In celebration of Chinese New Year, Pernod Ricard Global Travel Retail (PR GTR) and Maison Martell have launched a range of limited edition bottles and gift boxes, including three travel exclusives. The Year of the Horse launches are supported by an omnichannel masterbrand campaign and multiple GTR activations across key locations in Asia-Pacific and the […]

L’Oréal and Pernod Ricard unveil “sparkling” cross-category collaboration with Avolta in São Paulo

L’Oréal, Pernod Ricard, and Avolta have unveiled a “sparkling” pop up activation at São Paulo Guarulhos Airport with Avolta Brazil this month. The joyous activation brings together two iconic French brands – Lancôme and Perrier-Jouët — in a shared mission to deliver unforgettable experiences for travelers in Brazil. “We are elevating the journey with prestige […]

Glenfiddich brings GTR campaign with Aston Martin Formula One team to LAX

William Grant & Sons’ high-profile airport campaign for its GTR exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with the Aston Martin Formula One Team is now live at Los Angeles International Airport with DFS. The limited edition expression rolled out progressively beginning in September with standout activations at Singapore’s Changi Airport and London’s Heathrow Airport, and […]

Proximo Spirits invests in growth categories in Americas travel retail with high impact activations

Proximo’s global travel retail business continues to grow across all regions, Roy Summers, Head of GTR at Proximo Spirits, tells TMI. The company is investing in its brands in the Americas, including its biggest ever activation earlier this summer at JFK for Dobel Tequila. “We have established big businesses in the Americas and Europe, but […]

Hampton Water Rosé joins Princess Cruises’ celebrity-crafted Love Line Premium Liquors Collection

Princess Cruises has added Hampton Water Rosé to its Love Line Premium Liquors Collection. Crafted in partnership with Jesse Bongiovi and his dad, Jon Bon Jovi, along with world-renowned winemaker, Gérard Bertrand, Hampton Water Rosé has received critical acclaim for its quality and lively fresh wine. The wines are available fleetwide and included in Princess […]