Tairo International’s “Perfect” launch for new Marc Jacobs fragrance goes high profile with SEARS in Mexico

Miami-based fragrance distributor Tairo International held a high profile, impactful launch for the new Marc Jacobs Perfect fragrance with SEARS Mexico across its stores in February, which included dressing windows and store fronts, as well as interior podiums and sampling.

The HPP followed Tairo’s December 2020 launch in travel retail stores throughout the Carib-bean and Mexico. The original launch was so successful, Tairo, in partnership with SEARS, created the HPP across the SEARS stores, which Tairo said was very well received by customers.

Marc Jacobs’ mantra, “I am perfect as I am,” inspired the playful and unexpected new scent. Perfect is an expression of self-love, optimism, and originality.

Modern, bright, and feminine, Perfect is an unconventional yet harmonious clash of fresh floral and calming smooth notes. The fragrance opens with notes of rhubard and daffodil and a heart of almond milk. At the base, cedar wood and cashmeran impart a soft, cocooning dry down. Marc Jacobs Perfect is produced by Coty.

The campaign – a collage of portraits– features rising British model Lila Moss, daughter of supermodel Kate Moss, and a supporting cast of 42 people chosen through an open social media casting call. It was shot in New York City by renowned fashion photographer Jürgen Teller.