Tairo founders Robert and Tania Bassan created Somar seven years ago to service the local markets in the Caribbean with consumer products. The client base consists of supermarkets, pharmacies, and convenience stores throughout the region.
During the pandemic, Tairo has taken the opportunity to offer its customers items in high demand such as face masks, hand sanitizers, disinfectant wipes, and consumer hair color.
“As many of our retailers cater to both the travel and local market consumers, they have seized on the opportunity to target the local market while the tourist arrivals are on hold,” Robert Bassan tells TMI.
Tairo is in the process of producing a travel essential kit that will contain masks, hand sanitizer, and disinfectant wipes. These will be available for distribution in the coming month.