Dior Travel Retail Americas has partnered with Avolta to open the first Parfums Christian Dior stand-alone boutique in Canada, in Toronto Pearson International Airport, Terminal 1 Domestic Departures.
The new boutique brings the fragrances, make up and skincare products of the Maison to travelers who fly or transit at the airport.
This elegant 516 sq. ft. boutique is characterized by clean lines and refined aesthetics that define Dior’s fashion philosophy, creating an environment that is both sophisticated and inviting. Every detail, from the minimalist fixtures to the tasteful color palette, reflects the brand’s commitment to timeless beauty and understated luxury, the company tells TMI.
Officially opened in September 2024, the boutique enhances the customer journey with multiple services such as consultation spaces and Art of Gifting to turn each purchase into a unique gift.
“We are delighted Toronto Pearson will be home to Dior’s first standalone boutique in a Canadian airport,” said Khalil Lamrabet, Chief Commercial Officer and Interim Chief Operating Officer, Toronto Pearson. “Dior is known for its groundbreaking style and long history of producing landmark designs and unique cultural moments. This boutique reinforces our commitment to being a retail destination and we know it will provide passengers with engaging and memorable experiences.”
Andre Marzloff, LVMH Beauty Managing Director for Travel Retail Americas, declared during the Grand Opening Ceremony “As we stand in the heart of one of the busiest and most dynamic airports in North America, this boutique symbolizes a critical step forward in the development of Parfums Christian Dior’s distribution. It reflects our commitment to bringing the Dior magic to discerning travellers—offering them an exclusive, immersive, and unforgettable experience during their journeys. This boutique is much more than a point of sale. It is an expression of the Dior universe, meticulously designed to evoke emotions, inspire dreams, and invite exploration.“
Kate Herzig, Executive Vice President, Duty Free North America & Canada Retail Operations, Avolta, added “This luxurious new boutique at Toronto Pearson offers travelers a unique opportunity to immerse themselves in the full Dior experience along their journey through its signature fragrances, cosmetics, and makeup. It is a privilege to partner with Dior and Toronto Pearson to expand our presence with such a legendary brand and deliver on our promise to make travelers happier.”
