Three years after acquiring Drizly for $1.1 billion, Uber will be shutting down the popular U.S.-based alcohol delivery service. Drizly is the leading on-demand alcohol marketplace in the United States.
Pierre-Dimitri Gore-Coty, Uber’s SVP of Delivery, said that the company has decided to close the business and to focus on its “core Uber Eats strategy.”
“After three years of Drizly operating independently within the Uber family, we’ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything— from food to groceries to alcohol — all on a single app,” Gore-Coty said in a statement.
“We’re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer.”
Drizly currently delivers beer, wine and spirits in states where it’s legal, and partners with retailers across North America. At the time it was acquired by Uber in 2021, Drizly had experienced “significant growth” during the pandemic as customers stayed home. After the acquisition, the strategy was to integrate the service into the Uber Eats division, which helped mitigate losses in Uber’s ride-share business.
Drizly will shut down in March 2024.
