Starboard Cruise Services has collaborated with longtime partner, Carnival Cruise Line, to launch all-new retail offerings on Carnival Jubilee, the new flagship setting sail from Galveston, Tex. on Dec. 23. Jubilee is the third of Carnival’s new Excel-class ships and promises to bring a wide range of curated assortments and experiences, anchored in Carnival’s values that invite guests […]
Starboard Cruise Services
LVMH sells majority stake in Starboard Cruise Services and Onboard Media
LVMH issued a statement on Friday saying that it has signed a deal to sell a majority stake in the parent company of its cruise retail business to a group of private investors led by Jim Gissy, but will remain an “important minority shareholder” in the new entity. Gissy is one of Central Florida’s largest real estate […]
Starboard Cruise Services and Celebrity Cruises unveil exclusive collections, inaugural brand launches, personalized gifting and sensorial spirit concept onboard the new Ascent
Starboard Cruise Services has unveiled its innovative immersive lifestyle shopping experience onboard the brand new Celebrity Ascent, the fourth ship in the cruise line’s Edge Series, which embarked on its inaugural sailings last week. The highly curated vacation retail offerings feature a selection of renowned brands that resonate with Celebrity’s brand pillars of premium vacations […]
Starboard launches Beauty for All as it meets changing expectations for the cruise ship retail offer
One on One with Sherrie Day, Global Head of Merchandising, Starboard Cruise Services . With both the beauty industry and cruising on an upward trajectory across all categories, leading luxury vacation retailer at sea Starboard Cruise Services is doubling down on its commitment to offer a diverse and inclusive selection of high-quality brands and products aboard more […]
Starboard announces executive leadership appointments
Starboard Cruise Services has announced two important executive appointments. Jewelry industry veteran Caryl Capeci has been named SVP Fine Jewelry & Watches, and Benito Mendez is returning to Starboard as SVP of Merchandising and Planning. Capeci joined Starboard as a strategic advisor earlier this year. In her new role, Capeci will harness 30 […]
The allure of beautiful hair in travel retail
It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]
OLAPLEX prestige hair care launches its first shipboard partnership with Starboard Cruise Services
OLAPLEX, the prestige hair care brand thatcreated the bond-building category, is making its cruise debut with exclusive retail partner, Starboard Cruise Services. The full OLAPLEX hair care range, including the iconic OLAPLEX No.3 Hair Perfector, is currently shoppable on 19 ships with more coming onboard as part of Starboard’s self-care retail offer. OLAPLEX is the leader […]
Reimagining Cruise Retail for a new Travel Era
One of the highlights of this year’s Seatrade Cruise Global event was a Cruise Retail Session organized by Nadine Heubel, Seatrade’s Retail Ambassador (whose day job is heading up the travel retail advisory practice for North America at Newmark.) Heubel introduced the panel by thanking Seatrade for acknowledging the importance of the retail sector within […]
Keeping cruise retail vibrant, fun and relevant: One on One with Lisa Bauer, Starboard Cruise Services President and CEO
Travel Markets Insider’s Lois Pasternak had an opportunity to sit down with Lisa Bauer, Starboard Cruise Services President and CEO, during the recent Seatrade Cruise Global, just days after the cruise retailer announced the news of its extensive “refresh.” From its new guiding North Star emblem to its vibrant color palette, every element is geared […]
Starboard reimagines “Luxury Avenue” onboard Celebrity Beyond
Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]
Starboard curates a “new luxury” retail program of design, destination, diversity and sustainability onboard Celebrity Beyond
Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium, transforming today into specifically designed programs tailored to each ship, itineraries, guests and destinations. Miami-based Starboard Cruise Services has been a key architect of the change. And nowhere is this more evident than […]
Official naming ceremony with Simone Biles kicks off inaugural North American sailing of Celebrity Beyond
Cruising is back, bringing with it a new relevance.Celebrity Beyond, the third ship in Celebrity Cruises transformational Edge Series, kicked off its inaugural season from Fort Lauderdale on Nov. 4, sailing from Port Everglades following the ship’s official naming ceremony by world-renowned gymnast Simone Biles. As Beyond’s Godmother, Biles is an inspirational female powerhouse, a […]
Starboard Cruise Services new Luxury Division launches destination-driven retail program aboard Silversea Cruises newest flagship vessel
Starboard Cruise Services is bringing a distinct blend of renowned brands, limited editions, artisanal goods and exclusive local treasures from around the world onboard Silversea Cruises’ newest ship, Silver Moon. Sailing from Greece, the long-awaited flagship welcomed its first guests on June 18, and will offer locally crafted creations reflective of the Eastern Mediterranean voyage. […]
One on One with Lisa Bauer, President and CEO, Starboard Cruise Services, Inc.
Reframing the cruise retail experience in a post-COVID world Amidst the slowdown and uncertainty facing the cruise industry as a result of the coronavirus pandemic, Starboard Cruise Services is focusing on reframing onboard guest engagement for when cruising returns. Starboard President and CEO Lisa Bauer talked to TMI about how Starboard will adapt to new requirements and […]
Starboard Cruise Services partners with Sephora to expand beauty offerings
Starboard Cruise Services has announced an exclusive partnership with Sephora, one of its LVMH Moët Hennessy Louis Vuitton sister companies. For the first time at sea, a select number of Starboard’s cruise ship partners now carry Sephora’s private label brand, Sephora Collection. Offered in the ship’s beauty shop, the Sephora Collection features options ranging from […]
