Lindt paves way for chocolate growth with new name, new vision, new formats

Lindt revealed part of its new vision at Tax Free World Exhibition in Cannes.

Lindt & Sprüngli Global Duty Free has become Lindt & Sprüngli Global Travel Retail. The new name reflects the evolution of its business over the years since forming a dedicated business for the channel, said the company.

Under this new name, Lindt & Sprüngli Global Travel Retail is set to implement a new category vision aimed at driving growth in the luxury chocolate category. During the TFWA World Conference & Exhibition in October, select retail partners were given a sneak preview of the vision, which will be formally released within the next year.

Since confectionery is one of the most accessible and impulse driven categories in TR, it is crucial to understand triggers, behaviors and occasions to identify the needs and drivers which lead to purchasing decisions. Lindt GTR has conducted extensive research, that is says defines the needs of confectionery shoppers. These needs are based on a globally applicable framework consisting of 5 Demand Pillars for chocolate —Treat, Indulge, Recharge, Connect, Delight.

Lindt GTR says that it looks forward to sharing details on how this vision will open up a rich world of opportunities for category growth in the coming months.

“With the industry transitioning from recovery mode into an exciting period of opportunity and growth, we have been delighted to share with our partners news of investment, innovation and insight across our portfolio and wider travel retail business. As shopper behavior continues to evolve rapidly in travel retail it is vital that we work with our partners to respond to these dynamics. Our new category vision lays out a clear roadmap for the chocolate category and offers valuable insights into the opportunities for growth, while the latest novelties in our portfolio ensure we have an offer that directly addresses these opportunities,” says Peter Zehnder, Head of Lindt Global Travel Retail.

Underpinning Lindt’s category vision is its portfolio of iconic luxury chocolate brands, which will be strengthened for 2023 and beyond with a number of new formats across its core lines.

The LINDOR range will be strengthened with the launch of a new premium travel retail exclusive LINDOR Gift Box 287g which addresses the year-round gifting opportunity.

Lindt NAPOLITAINS will be expanded with a TR-exclusive format for snacking and sharing in the Lindt NAPOLITAINS Assorted Bag 85g

The NAPOLITAINS Carrier Box 500g is enveloped with Destination Sleeves, including destinations like New York and Dubai, which cater to the increased demand for souvenirs for duty free shoppers.

Lindt’s Gold & Silver 300g Tablets Messages Sleeves will offer gifts that are wrapped in sleeves that feature messages such as ‘Thank You’, ‘I Love You’ and ‘Thought of You’.

A new generation of the Swiss Masterpieces features 10 new pralines with contemporary ingredients and a focus on quality and variety of flavors. Packaged in a new and modern design with a metallic effect and gold tone finished off with a real bow, the Swiss Masterpieces come in 143g, 193g and 386g (right).