California-based Ghirardelli chocolate launched an exclusive month-long HPP at Los Angeles International Airport (LAX) from mid-October to mid-November. In collaboration with DFS, this activation featured a striking San Francisco Cable Car installation, designed to create a vivid ‘sense of place’ and a memorable photo opportunity for travelers. Ghirardelli created a unique offering that allowed travelers […]
DFS
Hendrick’s shines with Sunspell Gin activations at JFK and LAX
Hendrick’s Gin continues to roll out the GTR exclusive Hendrick’s Sunspell Gin with a new series of sunset-inspired activations at key airports, including stand-out presentations at New York JFK and Los Angeles International airports, where striking HPPs immersed travelers in the magic of sunset. The campaign debuted in March at a number of airports worldwide […]
Proximo Spirits reveals Maestro Dobel Tequila activation at JFK featuring first Levita ‘magic technology’ spirits showcase
Proximo Spirits has partnered with travel retailer DFS to launch an exclusive ‘floating bottle’ wall bay activation for its Maestro Dobel Tequila brand at New York JFK International Airport, Terminal 4. The activation echoes Maestro Dobel’s ‘Smoothness Mastered’ campaign. The new Maestro Dobel Tequila wall bay fixture is exclusive to the JFK T4 duty free […]
The Macallan and DFS showcase Harmony Guardian Oak at JFK T4
The Macallan has unveiled an exclusive, month-long activation at John F. Kennedy International Airport’s Terminal 4 in partnership with DFS, showcasing the new GTR exclusive Harmony Collection IV Guardian Oak. As part of its 200th-anniversary celebration last year, The Macallan released two new whiskies in collaboration with Cirque du Soleil for the fourth edition of the […]
Maker’s Mark celebrates limited New York edition with flagship activation at JFK Terminal 4 with DFS
Suntory Global Spirits has partnered with DFS Group to create a high-profile experiential activation space at Terminal 4 at New York’s John F. Kennedy International Airport to showcase Maker’s Mark, the iconic Kentucky Bourbon. Travel Markets Insider joined executives from Suntory, DFS, and terminal operator JFKIAT at the ribbon-cutting, officially opening the eye-catching pop-up. As […]
Exclusive Interview: Suntory Global Spirits rebuilds Americas travel retail focus
The new Maker’s Mark pop-up at JFK Terminal 4 is the perfect example of what Suntory Global Spirits wants to do more of in the region, Nathan Ellingson, Suntory Global Spirits Regional Director Americas GTR, tells TMI’s Michael Pasternak during an exclusive interview at the official opening of the new activation. “We are hoping that […]
Rémy Cointreau Global Travel Retail rolls out Westland American Single Malt Whiskey in Americas TR
Rémy Cointreau Global Travel Retail has introduced Westland American Single Malt Whiskey at Seattle Tacoma-International Airport, in partnership with Avolta. As the home of Westland Distillery, the Seattle opening marks a key milestone for Westland in the travel retail channel, and highlights Rémy Cointreau’s ambitions for the brand in the region. Westland’s award-winning whiskies are distilled […]
Lancôme takes over LAX with tech-forward Génifique Skincare Experience
L’Oréal Travel Retail has partnered with DFS Group in a show-stopping, tech-forward activation for Lancôme Génifique at Los Angeles International Airport (LAX). The innovative takeover of LAX leverages prominent screen placements throughout the airport, allowing the brand to reach 100% traffic penetration, ensuring maximum exposure for Lancôme’s Génifique Ultimate skincare animation. L’Oréal Travel Retail […]
Cartier’s first travel retail boutique on West Coast U.S. “reshapes” the luxury airport experience
Cartier, in partnership with DFS Group Limited (DFS), has opened its inaugural airport boutique on the West Coast of the United States at Los Angeles International Airport (LAX). The boutique reshapes the luxury airport retail experience through an enhanced concept, featuring unique interior design elements reflective of the multi-faceted city of L.A., says the company. […]
Byredo unveils Pop-Up at LAX Airport in partnership with DFS
Byredo has launched its first West Coast travel retail store, in partnership with DFS at Los Angeles International Airport (LAX). This collaboration marks a significant step in Byredo’s journey to bring its unique vision of modern luxury and craftsmanship to discerning travelers on the West Coast, comments the company. The Byredo pop-up at LAX – […]
The Macallan’s Time:Space celebration of the brand’s 200th anniversary now in JFK & SFO
The Macallan’s celebration of its 200th anniversary has now launched in the United States, with release of the TIME:SPACE Collection at New York JFK International Airport and San Francisco International Airport with DFS. TIME:SPACE includes the oldest whisky released by The Macallan at 84 Years Old presented in a dual chamber vessel. TIME:SPACE Mastery is a unique single malt that embraces […]
Lancôme unveils luxurious Rose Agora look at DFS, LAX with an immersive beauty experience
Lancôme has partnered with DFS to open a stunning new beauty designation at LAX’s Tom Bradley International Terminal (TBIT), offering a luxurious haven for travelers seeking elevated beauty experiences. The new store design, which opened on June 1, 2024, was inspired by Lancôme’s innovative “Rose Agora” concept, and invites travelers on a seamless customer journey […]
Ultra-premium Tequila Komos debuts in GTR with DFS in key U.S. hubs
WEBB Banks, a division of Southern Glazer’s Wine & Spirits, launched ultra- premium tequila brand Komos into global travel retail this summer with eye-popping activations with DFS at SFO, LAX, and JFK airports. The launch featured four SKUS: Añejo Cristalino, Extra Añejo, Komos XO, and Reposado Cristalino, which is available exclusively in GTR. Angel Garay, […]
Pernod Ricard’s premium tequila Código 1530 makes travel retail debut at JFK with DFS
Pernod Ricard Global Travel Retail (PR GTR) launched Código 1530 Tequila in travel retail with a vibrant pop-up event at Terminal 4 in New York’s John F. Kennedy International Airport (JFK). The immersive activation, hosted by DFS Group, started July 15 and ran until August 11. The exclusive debut signals a strategic move by PR […]
Compass Box launches travel retail exclusive The Travelling Circus with DFS at JFK and LAX
Compass Box Scotch Whisky’s first travel retail exclusive limited edition expression – The Travelling Circus Blended Scotch Whisky – is now available in US duty free at JFK and LAX airports with DFS through its global duty free partner Duty Free Global. The new limited edition is designed to please the palates of discerning travelers […]
